Content marketing tools have become a necessity rather than a choice. Most businesses acknowledge the value of content in digital marketing and strive to implement it in their overall marketing strategy. However, implementing content the right way is a challenge in its own right, especially when content marketers lack a sufficient toolkit. Writing and publishing content across different communication channels is just the tip of the iceberg; there’s much more to discuss. Luckily, content marketers now have access to a wide range of tools that can expedite content production and simplify and empower the whole scope of content marketing efforts.
In this guide, we will delve into the true meaning of content marketing and explore the best content marketing tools you can use to maximize its effectiveness.
Overview of Content Marketing
Before we get to the list of the best content marketing tools, let’s lay the groundwork by discussing the meaning of content marketing and why it’s such a big deal for many companies nowadays.
What is content marketing?
Content marketing is a strategic approach to creating and sharing content that focuses on attracting and engaging with a target audience. Companies that integrate content marketing tools and techniques into their campaigns can deliver more valuable content that promotes brand awareness and helps build stronger consumer relationships.
Content marketing is about showing the value of products and services instead of simply promoting them. Every content marketing campaign is supposed to offer relevant content to the target audience, which can take many forms, such as blog posts, emails, guides, articles, and others.
Why is content marketing important?
In the past, direct advertisements were the main method of promoting a product. Companies would create ads for billboards, magazines, TV, and other information sources, describing the perks of their offerings and trying to outshine the competitors. While this strategy worked for decades, it’s become ineffective with the appearance of the internet. People can now research anything before purchasing it, making advertisements almost invisible to the public.
Content marketing is the solution to this problem. Instead of just producing ads, hoping to catch someone’s attention, companies can use content marketing to share valuable information about their industry, business, and, of course, products, building more meaningful connections with potential customers. Around 90% of marketers make content a part of their marketing strategies, affirming its role in reaching the target audience. From connecting with the customer on a personal level to increasing brand awareness, content marketing serves as a versatile tool for driving conversation and making a real impact. With proper content strategy, marketing teams can:
- Grow a larger customer base;
- Build authority;
- Drive conversions;
- Improve rank in search engines;
- Boost customer retention;
- Create valuable content;
- Enhance digital presence.
Why You Need Content Marketing Tools
Content marketers need to complete a series of tasks in order for their campaigns to be successful. Some content marketing tasks are content writing, semantic analysis, tracking performance metrics, project management, content research, and many others. How does one handle all of these on time and on point? The answer is simple: with the help of top content marketing tools.
Modern marketers have a wide selection of instruments they can use to attain their marketing goals and create top-notch, engaging, and relevant content. Instead of doing everything by yourself, you can double your productivity by using tools for content marketing, which can tackle all sorts of tasks and resolve many challenges.
The number of content marketing tools has significantly increased with the rise of artificial intelligence and machine learning technologies. 72% of marketers believe that AI and automation tools can personalize the customer experience and boost engagement. Combining it with other software makes achieving outstanding results possible while staying within the desired budget. But what are the apps and tools that allow you to do that? Without further ado, here is the list of the best tools for content creation.
Best Content Marketing Tools
Whether you are looking for tools to power up your omnichannel strategy, enhance the content creation process, or streamline content distribution, our list has something for you, covering every content marketing tool you will ever need.
1. eWizard
Working with content entails much more than just its creation; it involves editing, approving, translating, analyzing, and distributing it as well. Doing that in different applications and programs is not cost-effective and extremely time-consuming. eWizard, a content experience platform, is designed to solve this problem and more.
eWizard helps marketers connect content across multiple channels by unifying all processes related to content optimization and production. In eWizard, you can collaborate with other professionals in a single workspace to develop system-agnostic content and prepare all needed elements, such as modules, templates, etc. Thanks to seamless integrations with other platforms, you can easily publish your content on any channel. Other features of eWizard include:
- Modular content production;
- MLR process optimization;
- Translation automation;
- Content personalization;
- Analytics;
- AI-powered solutions.
eWizard can be fully customized to your company’s needs and goals, ensuring seamless integration with your existing workflows and processes. The platform allows you to focus solely on your marketing efforts, while handling most repetitive and time-consuming tasks with the help of automation.
2. Buffer
Buffer is an online platform that helps both companies and individuals streamline content-related processes. Whenever you create any social media posts, you can use Buffer to schedule it on the chosen channel, and this content marketing program will take care of it for you. This is not the only feature Buffer has to offer; you can also use Buffer to analyze your work thanks to automated reports, build a landing page, create a library of ideas for your future posts, collaborate with others on content creation, and generate content and repurpose posts with the help of AI assistant.
3. Constant Contact
Constant Contact is believed to be one of the best email marketing tools available on the market right now. Its features include pre-built email templates, SMS marketing, social media marketing, and marketing automation software. Constant Contact, compared to many content marketing tools, is much more user-friendly and easy to use, even for those without experience creating email campaigns.
The Constant Contact’s templates library has many great options, and you can customize your emails and content marketing campaigns to fit your company’s image and voice. One of the few disadvantages Constant Contact has is its price, which many believe to be a little bit too high, and the outdatedness of some templates.
4. Surfer SEO
Surfer SEO is a tool that offers comprehensive SEO support for content makers and SEO specialists. This software includes multiple content marketing tools in one, such as a content editor, keyword research, SEO audit, keyword surfer, and even an AI-powered outline generator.
Surfer SEO tracks your content’s SEO performance and provides you with a detailed analysis of how your competitors use keyword strategies. It can be integrated with other tools and platforms like Google Docs or Salesforce, allowing you to use it in combination with the software of your choice or create content directly in Surfer SEO’s content editor.
5. Grammarly
Want to write a flawless copy free from punctuation and spelling mistakes? If your answer is “yes,” then Grammarly is the right tool for you. Grammarly is a proofreading tool capable of finding multiple types of mistakes within a couple of seconds. It can be easily integrated into Google Docs and other applications, meaning that you can proofread not only the content you create but also emails, messages, and any other type of text.
Grammarly also offers an AI-powered content generator that can assist you in crafting your initial draft. This proofreading tool might not be the ultimate solution for marketers, but it is definitely great for ensuring clarity and correctness in everything you write.
6. Leadfwd
If you are ready to implement automation into your workflows, you should consider using Leadfwd. Instead of researching each lead individually and spending a lot of time and money, you can now trust this job to Leadfwd. The main features of Leafwd include personalization, lead nurturing, web analytics, email management, and segmentation. This software is a great choice for companies needing assistance tracking site metrics and determining who engages with their brand the most.
7. Awario
Awario is a unique type of tool. It is a social listening software that helps brands track mentions and find sales opportunities. This platform also offers a variety of other features, including email alerts, influencer research, analytics, and others.
Awario tracks many different resources simultaneously, such as social media, blogs, forums, and other websites. In other words, if your company is mentioned, you will likely find out about it with Awario. Moreover, Awario allows you to receive unique insights about engagements with your brand and act upon them immediately by providing you with leads you can reach out to immediately.
Summary
A successful content marketing strategy hinges on striking the right balance between the marketer’s efforts and selecting appropriate tools. And remember that content projects are only successful if you work with your team, carefully plan your next steps, and combine different strategies and instruments.
If you are searching for the best content marketing tool, talk to our experts now or book a demo. We are always ready to answer all your questions and guide you through eWizard’s capabilities.
