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You did everything right: found the most trending topics for your blog, hired the most talented copywriters, chose the best time for publishing your article, and… you got 5 views and 1 like. What went wrong here? Who, or what to blame? We have the answer: your content distribution strategy.

Content creation is a well-known process to all companies looking to expand their client base, build trust with their existing customers, and assert their expertise in the industry. However, it is not enough to create content; it’s also important to choose the right distribution methods. And having a semi-decent strategy in 2024 won’t cut it. Our guide will give you all you need to know about content distribution and how you can refine your strategy to attract new audiences and generate leads.

What is Content Distribution?

Content distribution is the process of sharing and promoting content through multiple platforms, such as social media channels, email, messengers, and more. It is a huge part of a content marketing strategy, as strategic content sharing is just as important as creating high-quality materials.

There are many ways to share, reuse, and create content to reach the right audience and engage with it. Focusing on just a few content marketing channels can be a great idea in terms of consistency, but it may limit opportunities to experiment and attract new audiences. The same goes for the opposite: always trying out new platforms can be both fun and beneficial, but loyal clients might prefer for your content to be consistently published on 1-2 specific channels. Finding the golden mean is the best option, and to do that, you need to have a future-proof content distribution strategy.

Types of Content Distribution Channels

Content distribution channels are what you can use to share and promote your content. There are three main types of distribution channels, which are:

Owned

These are all the channels that belong to your brand, and they can serve as the base for operations of your content marketing strategy. It can be your website, e-mail newsletter, social media, or any other platform that you own. It’s important to treat this type of channel as the foundation for all your content marketing efforts, as this is where most people will get to know your brand. No matter whether you choose to focus on building your online presence on social media, website, or both, it’s crucial to ensure that the preferred channel is easy to access, user-friendly, considers all SEO basics, and offers content appropriate for your target audience.

Paid

Paid distribution channels are the ones your brand uses to promote content through paid advertising. For example, your brand might decide to collaborate with a famous blogger. You allocate a budget to achieve this goal and pay the social media persona you decided to work with for three posts on their Instagram. On their page, the blogger might share a piece of content written either by your brand or created in collaboration with your brand. Other examples of paid advertising include pay-per-click ads, sponsored posts, webinars or podcasts, affiliate marketing, etc.

One of the biggest advantages of paid content distribution is how quickly your content will reach the target audience and how visible it will be. Most of the time, if you pay for ads instead of creating them, it’s highly likely that a large portion of people will see them. It is a great choice for short-term growth and boosting brand recognition, but in the long term, it’s best to focus on other types of channels.

Earned

Earned media is where you don’t have any kind of influence on the distribution channel; instead, you “earn” a chance for your content to be shared. For example, someone might enjoy your products or services and post something about them, recommending your brand to others. This doesn’t even have to be a famous person; every share matters, meaning that if you want your content to be distributed through earned channels as much as possible, you have to ensure that your content is “shareable.”

The more people talk about your brand, the stronger your trust grows. Other examples of earned media channels are customer reviews, word of mouth, user-generated content, etc. Even though earned media channels are the hardest ones to distribute content on, it’s still worth adding them to your content distribution strategies.

Navigating Hurdles in Refining Distribution Strategies

How can you develop an effective pharma content distribution strategy if you are not ready for a challenge? From balancing multiple content distribution goals to platform saturation, there are many obstacles marketers encounter when refining digital outreach. Let’s take a look at the most common ones:

Limited reach

For many businesses, especially the ones that are just starting out, it’s hard to reach a broader audience and attract many new customers. The problem might not even be in the content quality; everything might be perfect, but it will still keep getting just a couple of views. In a situation like this, it’s best to first focus on paid content distribution channels and find the right audience, then put more effort into distributing content on the brand’s owned channels.

Lack of personalization

71% of consumers expect personalization from brands and companies they buy from. Many are ready to share their personal data if this would lead to more personalized offers, content, and discounts. By tailoring your content to your audience’s desires and needs, you increase the chances of a customer making another purchase again, eventually becoming a loyal client.

Time constraints

The creation of high-quality content is a time-consuming and tedious task. Even if a marketing team speeds up the content creation through content automation process, many nuances and factors still need to be considered, including the distribution channels. This is why many businesses struggle to keep up with the content posting schedule and ensure its quality before publishing.

Poor content quality

Always being able to provide your audience with top quality is quite challenging, and it is even harder to stay consistent with producing high-quality content at all times. Content quality depends a lot on how well you know your buyers and whether you understand their current needs, so if you still haven’t done proper research on the market, it is the best time to do it. Another thing you can do is hire professional content makers, marketers, copywriters, and other experts and form a team that would work on creating and publishing materials on a regular basis.

Best Practices to Refine Your Content Distribution Strategy

So, you have decided to finally reach a wider audience, boost your social media engagement, and manage cutting-edge content delivery. How do you develop an effective content distribution strategy? Here are some important tips to remember:

Audience first

Why choose a content distribution channel if your audience prefers another one? What is the point of following a strategy that does not take your customers’ needs into account? An effective content distribution strategy heavily depends on how well you know and understand your audience. The first step in crafting a perfect content marketing strategy is analyzing the audience’s behavior, such as the channels it uses, times at which it’s more likely to read your content, preferred content formats, and other important factors.

One of the best ways to gain such important insights is to conduct surveys. Once in a while, ask your audience about what they want to see, read, and experience when visiting your website or social media. You can even offer a goodie for answering your questions, such as a discount or a small gift. This way, you will encourage more people to provide their feedback.

Prioritize content quality over frequency

It’s great to be able to publish 20 Instagram posts per week, but are you sure they are the right thing for your audience? High-quality content is a lot more valuable, both for your brand and your audience. Your content should be an extension of your goals, vision, and mission and represent your brand in the best light possible. Whenever you create a social media post, blog article, or even Instagram story, keep your target audience in mind and ask yourself: “Is this content’s quality high enough? Will my customers find it helpful and beneficial?” Create content for more than just the sole purpose of selling a product or service.

Diversify distribution platforms and content types

Doing the same thing repeatedly might result in some level of success, but it will likely become repetitive and even boring. You don’t need to have a new distribution strategy every month; it’s enough to add a few new channels and content types here and there from time to time. Try out various formats, and don’t hesitate to experiment.

Collaborate with industry experts and influencers

69% of consumers trust the recommendations influencers give, whether it is a new product or service. Many industry experts have a large following on social media, and collaborating with them can help your brand gain more recognition. Consider this: if these experts and influencers share your company’s ideas and values, isn’t it possible that their followers are likely to be interested in what you have to offer? By partnering with those who have large social media platforms, you can reach a broader audience and attract many new customers.

Optimize your content

You can’t just hope that people will find your content alone, right? Search engine optimization is what can help you increase the chances of your content being seen by possible customers. SEO offers insights into the performance of your marketing strategy and tools for analyzing different metrics such as website rankings, bounce rate, conversions, and even ROI. SEO should not be underestimated since this is what’s guaranteed to boost your website engagement and drive more organic traffic.

Choose the right tools

In 2024, it’s impossible to have a successful marketing strategy with just paper and pen. With the right software, your marketing team can execute much quicker market research, enhance content visibility, improve team collaboration, and even automate content creation to a great degree. All you have to do is just think about your goals and decide what kind of instruments will help you attain them. Some of the must-have tools are Google Analytics, Grammarly, and eWizard, but there are also many other instruments you can use to improve content-related processes. For instance, a Digital Content Factory can be a great instrument for businesses seeking to optimize content creation and enhance the efficiency of their marketing campaigns.

Bottom Line

The truth is, you will probably need at least a few attempts at finding the perfect content type and distribution channel before you nail it. And that’s completely fine: refining your content distribution strategy will require time and effort. By gaining a deeper understanding of your audience and placing the customer at the center of your operations, you’ll be able to develop a customer-centric content distribution strategy that delivers real impact.

FAQs on refined content distribution strategy

Why is it important to diversify distribution platforms?

By diversifying your distribution channels, your marketing efforts get a greater reach, and you will avoid relying on one channel to do the job. Moreover, by continuously using a few media channels to connect with your audience, you ensure that you are always available on platforms where your customers are most active.

How can I measure the success of my content distribution strategy?

To measure the success of your content distribution strategies, it’s crucial to determine key performance indicators or KPIs. Some common KPIs for measuring the performance of your digital content distribution strategy are bounce rate, conversion rate, click-through rate, cost per acquisition, and page views.

What are the key challenges that businesses may face in content distribution in 2024?

Even though, thanks to automation and artificial intelligence technologies, marketers can make content creation and distribution processes much easier, there are still many obstacles they have to face, such as:

Maintaining consistent content quality and posting schedule;
Optimizing content reach and distribution correctly;
Ensuring multi-channel distribution;
Identifying emerging distribution platforms quickly;
Understanding the target audience and being able to gather audience insights for better content;
Integrating modern tools into content-related workflows;
Dealing with content fatigue and information overload;
Properly personalizing content.

Content creation can get tough sometimes, any creator will tell you this much. One day ideas are flowing and you are riding the creativity train. On other days it’s like trying to squeeze water from a stone.

In the creators working in the digital marketing industry, demand for high-quality, engaging material is always high. And the pressure to produce it consistently can sometimes be draining. That’s why marketers have started leveraging AI content creation tools, making them an ally in their content production activities.

These innovative tools have already made significant inroads across various sectors. Right now, 38% of businesses are harnessing AI to generate content ideas, while 29% rely on it for crafting website copy. Even more striking, 42% of companies use AI for developing long-form written content, and a substantial 46% employ it for personalized advertising.

In this article, we’re going to take a deep dive into the what, why, and how of AI content creation tools. Whether you’re a seasoned marketer or a curious newcomer, understanding these tools could be your key to unlocking new levels of creativity and efficiency in your content strategy.

What is AI for Content Creation?

AI for content creation is exactly what it sounds like. It is about using artificial intelligence technologies to assist in creating all sorts of content, from writing articles to designing graphics to editing videos. These content creation tools are pretty versatile, they can help you create social media posts, craft product descriptions, and even tailor content for different audiences. Content marketers generally use them as aids that can take care of repetitive tasks, help work faster, handle larger volumes of content, as well as give a starting point when feeling stuck.

What is especially valuable is that these AI assistants are always learning and getting better at what they do through machine learning and natural language processing.

That being said, the human touch is still indispensable. While AI content tools can generate content quickly, it’s up to us to add originality, ensure quality, and make sure that content truly resonates with our target audience.

Benefits of AI Content Creation Tools

The use of AI content creation tools often sparks heated discussions. Supporters highlight how these tools increase productivity and efficiency, while critics worry about losing human creativity and the risk of bias. Let’s examine the advantages of creating content with AI and the associated challenges, to help you make an informed decision about integrating these tools into your work.

Boosted productivity

AI can significantly enhance productivity by helping to brainstorm and generate ideas for content, jumpstarting the creative process. It can also save time by conducting initial research and providing a foundation for content creation.

However, while AI excels in ideation, human intervention is still necessary to ensure quality. The AI generated content cannot be blindly trusted and needs thorough fact-checking. This is why it’s important to view AI as a tool to enhance human capabilities rather than replace them entirely.

Time efficiency

AI content creation tools offer a significant advantage in terms of time efficiency. They produce content at a pace that outstrips traditional methods, dramatically decreasing the time and effort needed to create materials. This can be particularly valuable for small teams of marketers who face the constant challenge of producing large volumes of content regularly.

On the other hand, artificial intelligence often struggles to capture a specific tone of voice or provide insights beyond mere facts. That’s why it cannot create high-quality thought leadership content fast.

The nuanced understanding of brand personality, audience expectations, and the ability to offer unique perspectives or creative interpretations still remain the domain of human writers.

Enhanced SEO

Many AI content creation tools have SEO optimization functions. They can analyze keywords, recommend related terms, and organize content to increase search engine visibility. This can lead to increased organic traffic and a higher placement on search engine results pages.

Best 11+ AI Tools to Use for Content Creation

Almost everyone, in the content creation sector at least, is already aware of platforms like ChatGPT and Midjourney. So we would like to get you acquainted with the lesser-known AI content creation tools on the market. Our list includes a healthy portion of writing and research, SEO, and video and image tools. We also previously shared the must-have content marketing tools for pharma and the list suggests specific software that is tailored for the life sciences.

eWizard

eWizard is a content experience platform that’s tailor-made for pharma companies. It doesn’t just help with creating content — it’s got the whole process covered, from planning and building to translating, getting approvals, and breaking content down into reusable modules.

eWizard offers a broad selection of AI-powered features:

Auto-tagging that allows pharma companies to organize content automatically to easily locate and reuse materials.
MLR acceleration engine which speeds up the review process by helping companies to remain compliant.
Smart search which understands context, intent, and user preferences.
Video avatar that allows you to create highly engaging videos with different personas and in multiple languages.

And the platform has already proved itself in action. We’re talking about companies cutting their content production costs by up to half. On top of that, in an industry where time-to-market can make or break a product, eWizard is helping speed up those crucial MLR reviews by 30%.

Frase

Frase is an AI content creation tool designed to streamline the process of writing. This software stands out in the crowded field of AI writing assistants by offering a unique combination of content research, planning, and optimization features. It shines in identifying and categorizing content opportunities based on search results. When creating outlines or content briefs, Frase scans the internet for relevant articles based on the user’s keyword or title input.

Users like Frase’s ease of use and SEO-optimized content generation based on top search results, but note that the tool struggles with writing introductions and conclusions, may sometimes commit grammatical errors, and the existing pricing plans do not give enough search queries to write long-form content.

Jasper.ai

Jasper was one of the first AI-powered writing tools on the market and gained immense popularity. So, how is this AI content creation tool doing now, in the age of ChatGPT?

Users note that Jasper is great at generating content quickly, has a diverse array of pre-installed templates that are suitable for various types of writing, and can even create AI art. You can also integrate it with grammatical tools, and adapt tone of voice settings so that it mimics a personal writing style.

However, there are some potential drawbacks. People claim that it can sometimes make mistakes with facts, repeat itself in longer pieces, needs specific instructions to work well, and can copy content directly from sources it uses. It is also considered to be expensive for large teams. Hence, although Jasper is valued for helping content creators overcome writer’s block, it still needs human oversight.

Writesonic

Writesonic is an AI writing tool that many content creators praise for its robust features and high-quality outputs. At its core is an advanced AI that can produce natural-sounding text. With over 100 AI-based templates and support for 24 languages, it caters to a global audience and diverse content needs. Writesonic offers automated blog post and article creation, along with SEO optimization tools to enhance online visibility. Its intuitive interface allows for easy customization of content styles to match your brand voice, and real-time editing suggestions help refine your work.

For more busy writers who mostly work on big projects, it makes sense to review the plans to see whether the platform’s limits will suit you, as some users complain that the limits are too restrictive.

Junia AI

Junia AI is another writing tool that helps both writers and SEO experts create optimized content. Its key features include a competitor analysis tool that provides insights into competitors’ content strategies and keyword usage. It also offers real-time suggestions for better keyword placement and content structure to boost your SEO, as you write. On top of that, Junia can reflect your brand’s tone of voice, has a friendly interface, and supports over 50 languages.

However, some users regard that its outputs might be generic, as well as admit that the multilingual feature needs more refinement.

Perplexity

Perplexity is an AI-powered search engine that sets itself apart by citing sources for its information. Using natural language processing and real-time searches, it interprets queries, searches the web, and presents summarized findings with references. This approach allows users to quickly access information while being able to go and check out the credibility. It can also provide visuals to help users understand the information better.

Still, you need to be vigilant about the information it gives you. While Perplexity generally aims for accuracy, it may occasionally respond with added details that aren’t accurate. Also, it’s not great for summaries and can fall short of capturing the core points of the original text.

Hemingway

Hemingway editor is known to many writers. It helps to clear up overly complex writing and tangled sentences. Well, now the subscription-based editor is AI-led, and users note that it is much better than the free version.

Hemingway’s stand-out feature is its readability scoring. This score indicates the educational grade level required to understand the text, providing writers with valuable insight into their work’s accessibility. The software shines in text editing, offering detailed analysis of sentence structure and word choice.

However, the editor does have some limitations. The monthly word count limit of 10,000 sentences may be restrictive for more prolific writers or those working on larger projects. Additionally, the tool’s language support is somewhat narrow, which could be a drawback for users seeking a more globally applicable writing assistant.

Synthesia

Synthesia is an AI-powered video creation tool that allows users to generate AI avatars that appear to speak your script, offering a unique approach to video production. The platform has a library of over 150 multicultural AI avatars, and supports more than 120 languages, accents, and dialects.

When it comes to cons, users say that the synthesized voices may often sound robotic. It’s also sometimes challenging to set the right pace for voice-overs, often needing to add multiple pauses to the script.

Surfer SEO

Surfer SEO is a tool designed to boost website traffic and search engine rankings by offering detailed content analysis. It compares your pages to top-ranking competitors, providing actionable insights for improvement. The platform’s keyword research helps identify high-impact content ideas, while its on-page optimization suggestions fine-tune elements like keyword usage and meta tags. With a Content Editor that provides real-time feedback, Surfer SEO ensures your content is always optimized.

What sets Surfer SEO apart is its use of Natural Language Processing to understand search intent, allowing users to create content that resonates with readers. The tool’s Surfer AI takes this a step further by analyzing over 500 web signals to generate content that not only ranks well but also meets user needs effectively.

Canva

Canva AI image generator and editor are designed to help you create and edit images. Users report that both functionalities are easy to use as the design is pretty intuitive, provide good-quality images, and offer a plethora of templates.

However, users do suggest watching a tutorial or two, because while the tools are easy to use, they aren’t faultless.

Grammarly

Grammarly is an AI-powered writing assistant. It will help you improve your text by highlighting grammatical errors, avoiding overused terms, keeping your sentences clear and concise, and overall making it sound more confident. Another huge benefit of the tool is that it integrates with a lot of websites, checking your text as you write.

The free plan is quite robust compared to competitors, however, if you want more hands-on suggestions, you’ll need to upgrade. On top of that, while Grammarly offers a plagiarism scanner and a gen AI text generator, they aren’t perfect and fall short of the other options available on the market.

HubSpot

HubSpot’s AI-powered content strategy tool generates unique content ideas tailored to engage your audience and improve search engine rankings. By analyzing millions of related posts, it identifies high-potential topic clusters that can set you apart from competitors. The tool conducts thorough competitive research to ensure all suggestions are valuable, eliminating the need for guesswork or reliance on intuition.

Tips: How to Use AI Content Creation Tools

As we’ve described above, even the best artificial intelligence tools might occasionally give you a challenge. That’s why it’s crucial to know how to use them effectively to get the most value. So, let’s discuss some tips.

Master prompting

The quality of AI generated content largely depends on the input you provide. Hence, it’s important to write detailed, specific prompts to get the best results. Include key points, desired tone, and particular phrases and keywords you want to incorporate. The more precise your instructions, the more tailored the output will be.

Understand your goals

I want to write an article — is not a clear enough goal to start with, unfortunately. Determine what type of content you’re creating, who the target audience is, and what messages you want to convey. Having well-defined objectives will guide your use of AI tools and ensure the output aligns with your needs.

Experiment with tools

Not all AI content creation tools are created equal. Experiment with various platforms to find those that best suit your specific needs. Some may excel at long-form content, while others might be better for social media posts or headlines.

Check and edit

Artificial intelligence tools can sometimes give inaccurate or outdated information. Therefore, make it a point to always verify facts, statistics, and claims in AI generated content. This is essential, if you want to avoid misinformation and maintain credibility.

On top of that, while AI tools can produce impressive content, they may also give you generic and robotic outputs. Always review and edit the generated text, look for areas that need human touch, nuance, brand-specific language, personal anecdotes, or up-to-date information the tool might’ve missed.

Remember, that the most effective content often results from a synergy between AI efficiency and human creativity. Use AI to handle routine tasks or generate initial drafts, then apply your expertise to refine and elevate the content.

Final Remarks

AI content creation tools are offering businesses a wealth of possibilities for boosting productivity and creativity, streamlining processes, optimizing writing, and delivering impactful content. But here’s the thing: when it comes to industries like life sciences, where regulations are tighter than a drum, we can’t just use any old AI tool off the shelf.

That’s where the real innovation is happening. We’re seeing the rise of AI-powered tools, like eWizard, that are built from the ground up for specific industries.

Looking ahead, we’re going to see more of these specialized AI tools popping up. They’re not just about making life easier for marketers — they’re about helping highly regulated industries communicate more effectively in a digital world, without running afoul of the rules.

A common misconception is that creating content is easy in the era of large language models. In fact, this task has become even more complicated because simply producing a lot of subpar content is not enough anymore—everyone can do that in mere seconds. To compete effectively, you must create engaging pieces that strike a chord with your audience. More so, you have to produce the right types of content for the right audiences and publish it across the right channels. The key to achieving this is leveraging data.

Data-driven content marketing enables businesses, including pharmaceutical companies, to develop solid content strategies and create compelling content that moves customers down the sales funnel. In this blog post, the Viseven team will focus on proven strategies to set up your content marketing efforts based on data rather than gut feeling.

Understanding Data-Driven Content Marketing

In data-driven pharma content marketing, specialists use data analysis to plan, create, and distribute their content. They also measure content performance over time and use audience insights to improve campaign effectiveness.

This type of content marketing gives you a better understanding of your competition, industry, audience, and channels to ensure your content hits the mark. It helps companies to ensure their marketing efforts are paying off by boosting engagement and improving the bottom line.

Why Your Brand Needs Data-Driven Content Marketing?

The data-driven marketing approach requires significant investments, so it is natural to wonder what is at stake and what value you will get in return. Here are some key benefits of using data in content marketing:

You have better engagement

Without data, your content probably repeats what is already out there on the internet or within ChatGPT’s generic outputs. Consequently, it does not resonate with customers as you would hope. They have seen it all before, and it tends to be general advice that either barely interests them or is completely irrelevant to their needs.

However, by incorporating insights on industry trends and customer behaviors, you can create unique content that stands out in a sea of sameness. Such content typically collects more likes, shares, comments, and saves. Customers are more willing to engage with your brand because they can relate to the content, experience the same issues you are talking about, or are eager to learn about your solutions to their primary pain points.

You strengthen your SEO

If you are not seeing progress with your link-building efforts, focus on your data-driven content. If you have unique, engaging insights, other websites will likely link back to yours. As others actively reference your data in their blogs or cover it in media outlets, your brand will become more visible, and you will see increased engagement.

You become an authoritative source

The rule of thumb is that the more high-quality, resonant content you publish, the more your customers will see you as a reliable and credible source. This way, you do not even need to push your products aggressively. By providing value to your audience, you establish yourself as an industry expert and build customer trust. This, in turn, increases their consumers’ willingness to engage with your brand, use your solutions, and recommend them to their peers.

How to Craft a Perfect Data-Driven Content Strategy

We hope you now feel motivated to create an effective data-driven content marketing strategy. Without further ado, here are some key steps to take:

Set your business and marketing goals

It is probably one of the most common first steps in ‘how to’ guides. This essential stage will help you draw a line from point A to point B. To do it right, you need to understand where you are now. For instance, if you are entering a new market, you might want to focus on increasing brand awareness in the first few months rather than generating leads.

It is also important to note that your goals should be SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound). Otherwise, your team will not know what is expected of them, will not be able to celebrate their milestones, and ultimately, will struggle to turn abstract ideas into reality.

Source: Medium

Segment your target audience wisely

Many brands put a lot of emphasis on demographics when segmenting customers. However, this approach is not always effective, and here is why. For instance, two 30-year-old male cardiologists living in Texas might partner with different life sciences brands, choose different products, or have different behaviors (one might not seek cooperation at all). Demographics alone provide a limited understanding of your target audience, as no one makes decisions solely based on their age or geographic location.

Beyond basic information, you need to delve deeper into your customers’ frustrations, fears, motivations, behaviors, and hopes. You can gather this data through surveys, social listening tools, customer feedback, and website analytics. Pharmaceutical companies can also analyze engagement through eDetailing or emails to better understand healthcare providers’ (HCPs) areas of interest.

Moreover, consider using lookalike audience modeling to broaden your customer base. Focus on identifying high-converting customer groups and leveraging data to discover similar segments that might be interested in your brand and solutions.

Do not compete. Think about how to add value

When developing a content strategy, do not fixate on outdoing competitors or capturing market share from industry leaders. Instead, analyze competitors’ content to pinpoint gaps in their value propositions.

One effective approach is to produce content that differs from that of competitors, either in format, tone of voice, or themes. For instance, while most pharmaceutical companies focus on educational blog articles, it might be more effective for you to prioritize creating explainer videos that delve into disease biology.

Challenge conventional wisdom. Many life sciences brands assume that showcasing technical expertise through content will suffice. What they overlook is the importance of crafting compelling stories that resonate deeply with their audience.

Balance SEO with broader strategic thinking

SEO data is crucial for crafting a successful, data-driven content marketing strategy. It enables a deeper understanding of current trends and the specific content your audience is seeking. By assembling relevant keywords, companies can create content that stands out amidst similar materials and provides genuine value to customers. Additionally, SEO metrics aid in refining content strategies and content over time.

However, there is a caveat. Many companies often tend to prioritize keywords over topics. This may lead to generic content that mimics competitors rather than innovating or challenging existing norms, which disregards our earlier point. So, it is often better to pay attention to your customer unmet needs along with SEO data.

Choose the right channels and time

No matter how engaging, compelling, and relevant your content is, if you disregard this aspect, there is a fat chance your audience will stumble upon it. Effective content marketing requires a robust distribution strategy that targets customers where they are. You should dig into customer behavior to understand them better. By collecting and analyzing customer data, you will determine the best channels and timing to reach each segment.

Visualization, like charts and graphs, can help you see those trends at a glance. Consider using interactive dashboards to see the complete picture. These let you zoom in on specific details and uncover reasons behind certain patterns and anomalies.

For example, at Viseven, we use the Einstein Send Time Optimization solution to determine the best time to send messages to each customer within the next 24 hours. The technology relies on machine learning (ML) algorithms that analyze customer behavioral data over a 90-day period. Our clients receive push notifications when their contacts are most receptive to emails.

Einstein Send Time Optimization solution

Data-Driven Content Marketing Tips & Tricks

When planning to implement content marketing, it is important to learn tips and tricks to avoid costly mistakes. Here are some best practices that help our team deliver outstanding data-driven marketing to pharma clients:

Talk to your Medical Representatives (MedReps)

Leveraging technology like artificial intelligence (AI) and ML is undoubtedly a smart move, but adding a human touch to the process is equally important. Sometimes, data will not tell you the whole story simply because it is not complete. So, reaching out to the Field Force can be a viable solution in this case.

MedRep teams get face-to-face time with clients, which lets them assess their real-time needs, identify doubts about your product, and pinpoint key sources of discomfort. Direct customer feedback helps you determine the most relevant topics, content formats, and even the appropriate tone of voice. On top of that, this content will serve as powerful testimonials for future clients, showcasing industry expertise and ability to solve customer problems.

Here are some questions you might want to ask your experts:

What are common concerns HCPs have about our product?
What are the most common patient concerns that HCPs usually mention?
What are the most frequently asked questions?
What are the main pain points in their practice?

Even though MedReps only interact with HCPs, it is still vital to ask questions about patients. After all, patients are the end users, and their preferences should be central to all our efforts.

Centralize your content management

Modern content management systems (CMSs) centralize all your marketing activities, saving marketers time and improving team communication. Brands no longer need 101 tools to build high-quality content at a scale. As a one-stop shop, CMSs enable users to collaborate on projects, co-create content, publish, distribute, and measure campaigns efficiently.

eWizard is our advanced CMS designed to improve clients’ omnichannel journey. With eWizard, users can efficiently plan content, cooperate with content agencies, adopt a modular approach, speed up Medical Legal Regulatory (MLR) reviews, facilitate localization, and analyze data, all in one place. Life sciences companies use this solution to break down data silos, improve collaboration, increase content automation, and ensure consistency across markets and channels.

Go modular to personalize your message

Nowadays, customers usually dislike aggressive marketing and in-your-face ads. Therefore, businesses try to connect with their audience through friendly conversation. One way to do this is by personalizing communication with them.

Instead of pushing your message in a way that interrupts HCPs’ workflow, create content they actually want to read. Gather data on HCPs’ behaviors and preferences and generate materials that meet their real-time needs. A modular content approach can help here. By identifying the most resonant modules, you can create highly engaging content assemblies and increase the overall effectiveness of your content operations.

Integrating Data into Your Content Marketing

Data plays a vital role in your content marketing efforts. It helps you segment your audience, customize your messages, reach customers more effectively, and track the performance of your campaigns. This leads to higher engagement, improves your SEO, and lets you position yourself as a trusted industry expert distinct from other market players.

If you need a content experience platform for data-driven decision-making, look no further than eWizard. Last year, it was nominated as the best overall content marketing software in the MarTech Breakthrough Awards.

Please contact our experts for more details.

Customers seek extraordinary experiences, not just products. Why? They get value from using the product, not just owning it. The idea of customer experience was first introduced by Holbrook and Hirschman in 1982. The scholars emphasized the importance of the hedonic and emotional aspects of consumption.

The point is that consumer needs are not always rational and practical; they can be aesthetic, symbolic, social, ideological, or sensory. All of these needs can be leveraged by marketers to maximize the success of a product. The Viseven team shares effective digital customer experience strategies to help you meet your audience’s diverse expectations.

Digital Customer Experience Explained

What does a positive digital customer experience look like in the pharma industry? Let us paint a picture of a real-life interaction. A healthcare provider (HCP) connects with a brand through a face-to-face visit with a Medical Representative (MedRep). After the meeting, they receive a personalized email based on their interaction with the Field Force. They do not have to repeat themselves and can simply continue the conversation.

By clicking the links in the email, the HCP accesses a remote eDetailer to explore the company’s products in more detail. While using the eDetailer, the professional can easily find what they need and complete the desired action when convenient. If any problem arises, support is immediately available. The pharma company uses data from the HCP’s engagement with the eDetailer to further personalize customer experiences.

Effective Digital Customer Experience Strategies to Check Out

For over 14 years, the Viseven team has been delivering MarTech services to the world’s leading pharmaceutical companies. During this time, we have learned a lot about creating marketing strategies that ensure a positive customer experience and earn loyalty. Here are some of our insights:

Find customer pains and turn them into opportunities

The first step is to understand the discomforts your customers face and how to eliminate them better than your competitors. Let us see an on-point example.

Many MarTech companies today offer their life sciences clients digital solutions for creating modular content. This modular approach involves breaking down content assets into separate modules — design-less and meaningful content chunks — that can be reused and repurposed later.

Yet marketers struggle to match the right content module with the right block, as they need to memorize the structure of all the blocks. But what happens if a newly hired marketer is tasked with creating content? They would give all their blood, sweat, and tears just to compile a single email.

To give you an example from our experience at Viseven, we decided to introduce a module suggestion engine within our content experience platform, eWizard. This feature allows content creators to focus on their work without stressing about matching modules to templates, as the system does it automatically.

Viseven's eWizard module suggestion engine

eWizard module’s suggestion engine

This is just one example of innovation in the pharmaceutical industry that helped mitigate customer pain points. Superior digital experience starts with understanding your customer’s journey and anticipating their needs.

Connect digital and physical worlds

Many companies push the idea that technology is key in this digital age. But what they are missing is that physical channels are still increasingly important, and it is more accurate to say we live in a “phygital” age. When brands fail to break through the walls between these two worlds, customers experience disruptions, resulting in confusion, disappointment, and resentment.

In our practice, we see many pharmaceutical companies with a significant gap between their online presence and the work of MedReps. This leads to poor planning, mixed messaging, and incorrect engagement timing.

Conversely, life sciences brands that plan MedReps’ visits around HCPs’ online interactions witness higher engagement rates. Building a complete customer journey is equally vital for connecting all physical and digital touchpoints.

Deliver omnichannel communication

Another step is to ensure that digital channels “play nice” together. Customers switch between a brand’s channels based on their current needs and preferences, and our task is to make these transitions practically invisible.

One way to achieve omnichannel success is to focus on customer data rather than the digital channels they are using. When you are truly omnichannel, your CRM becomes a one-stop shop for customers’ demographics and behavioral data, from webinar attendance to clicks in eDetailers to face-to-face meetings.

Equally important is to have a single point of orchestration. Building a holistic customer journey is the most effective way to plan and implement campaigns, enabling you to adjust journeys for each channel easily. For example, if an HCP does not open your email, you can follow up with an SMS, while avoiding sending duplicate messages to those who already opened the email.

Use data analytics to personalize experiences

Now that you have all the data in one place, you should use it to tailor your experiences to customers’ needs, and here is why. Customers are bombarded with hundreds of generic ads each day. To make them sensitive to your messages, you must deliver offers and communication that match their individual demands and preferences.

The evidence shows that 43% of consumers worldwide are eager to share their personal data in return for personalized marketing. Moreover, a recent study suggests that almost half of marketers from different countries believe personalization improves CX and customer retention.

Gathering data is essential for mapping a customer journey and improving your digital customer experience strategy over time. Content experience platforms, like eWizard, enable users to track customer digital interactions and build user-friendly dashboards, diagrams, and graphs. Data visualization helps marketers assess what is working and what is not, quickly communicate findings to colleagues, and notice data patterns that might otherwise be overlooked.

You might also want to use social listening tools to understand the audience better and personalize your services. Analyzing posts, images, and comments lets you learn consumers’ genuine sentiments towards your brand and whether they recommend your services to their friends.

Adapt to customers’ demands in real-time

Customer preferences constantly evolve, and the ability to adapt instantly gives you a serious edge. The research findings show that 22% of companies admit it is challenging to gauge customer needs, while 21% struggle to adapt to changing expectations. Let’s see how we use technology to help our clients adapt to customer needs in real time.

We assisted a pharma brand in creating personalized rep-triggered emails. The marketers sent an HCP email with a link. Clicking the link took them to a website customized based on their past interactions. Their actions on that website then triggered targeted messages with real-time content.

This way, the HCP received information relevant to their current needs, instead of generic materials. This customer behavioral data was fed to the pharma company’s CRM system, enabling MedReps to plan the next best action to continue and foster engagement with the HCP.

Real time interactions management eWizard

Leverage AI chatbots

Modern people want to receive answers to their problems and move on quickly. Research shows that more than half of respondents are unwilling to wait more than three minutes in a brick-and-mortar store. If brands make customers wait, they risk losing even the most loyal ones.

The same research indicates that speed is as important as price. Most customers will pay 19% more for instant service and assistance, and 27% will spend more if the company addresses their queries faster. These findings highlight the customers’ need for fast service and convenience.

Pharmaceutical brands should constantly ask themselves, “What can we do to deliver our service faster and speed up communication?” One answer is using AI chatbots. According to HubSpot, 71% of brands want to pour their money into AI chatbots to improve customer service.

This will allow them to stay connected to customers 24/7 and differentiate themselves from competitors. Chatbots also enable your content creators or the digital content factory to learn more about the audience, further fostering personalization.

Monitor digital customer experience metrics

Metrics are key to understanding if you are making progress with your digital customer experience. If the strategy does not perform well by some metrics, it does not mean you should immediately scrap it. Sometimes it is more effective to gather customer feedback or use social listening tools to spot the issue and tweak your digital customer experience strategy.

Here are some metrics you can track to evaluate your strategy’s performance:

Customer satisfaction score. This shows consumers’ satisfaction with your experience on a scale of 1-5.
Churn rate. This measures the percentage of consumers who stopped using your product over a certain period.
Net promoter score. The score indicates how likely your customers are to recommend your brand to a friend on a scale of 0-10.
Customer lifetime value. The metric shows how much revenue one customer can bring to your business.
Social media engagement. This is the percentage of users who viewed and interacted with your content.
First contact resolution. The measurement reflects the number of customer issues successfully resolved on the first contact.
Average resolution time. This is the time needed to address a customer’s query.

Depending on your customer experience goals, you might only need to track some of these metrics. For example, if you want to improve the quality of your support services, you should focus on metrics like first contact resolution and average resolution time. Then, set your key performance indicators and use analytics solutions to automate this process.

Build a customer-centric culture

Companies that prioritize their customers provide outstanding digital customer experiences by harnessing the collective effort of the entire organization. The importance of customer experience should be baked into everything from marketing and development to support, becoming an essential part of your brand’s DNA.

Executives must ensure that every employee embraces this value by encouraging them to be change ambassadors, not just task-doers. To engage teams and keep them motivated, you might want to connect the digital customer experience strategy to tangible outcomes. For instance, leaders can show how personalized content improves engagement metrics and decreases bounce rates over a certain period.

It is also crucial to democratize customer data. All teams, not just your marketers, should have access to customer insights. By sharing this information across departments, everyone can work together to improve digital customer experiences. Using a CRM system allows employees across the organization to gain a deeper understanding of customer needs, pains, and frustrations, enabling them to create more effective and personalized solutions.

Taking the Driver’s Seat: Leading Customer Experience to Success

Every business, including those in pharma, should treat digital customer experiences as their top priority to stay afloat and thrive. The stakes are higher than ever: customer loyalty, satisfaction, and overall business success depend on it.

While the strategies mentioned are effective in improving customer experience, it is technology that enables smooth interactions with the audience. eWizard is an advanced content experience platform that lets pharmaceutical and life sciences companies plan, build, and analyze their content. With this MarTech solution, our clients deliver resonant, highly personalized content and omnichannel communication with their audience.

Interested in subscribing to eWizard? Contact our team for more details.

Consumers have changed a lot in the past few years. Their attention span has shortened as they constantly consume information from multiple channels and in different formats. People no longer stick to a single long article; instead, they jump from one resource to another to see different takes on an issue. Moreover, modern customers value their time and do not like being given generic information. They need content that matches their values, real-time needs, and preferences.

The life sciences industry must adapt to these shifts and deliver tailored content across markets, channels, and campaigns. However, the key challenge is that such an approach strains resources and takes forever, especially with the medical legal regulatory (MLR) review timelines.

The modular content marketing strategy arose to turn these hurdles into business opportunities. This blog post will delve into modular content, its role in modern pharma marketing, and how to do it right.

What Is Modular Content?

There are two main ways to think about modular content. The first involves creating fresh materials and assets by combining pre-built, pre-approved content blocks or modules. Unlike basic content components (think images, statistics, text snippets, and so on), content modules are MLR approvable, design-less, and channel-agnostic units that deliver a specific message.

For instance, imagine you have components like a graph showing drug adoption, some statistics, and a call to action. You could combine these into a module that highlights the benefits of a particular drug and encourages viewers to learn more.

The other way to think about modular content is that it focuses on creating adaptable content that can be easily repurposed for different channels and formats. Imagine a pharmaceutical company creating a comprehensive report on drug effectiveness. They could break this report down into smaller, snackable content modules. These modules could then be used to build emails, infographics, video scripts, eDetailers, blog posts, and anything else you can think of.

Importance of the Modular Content Strategy for Life Sciences

Modular content boasts many advantages compared to the traditional approach to content creation. We have summarized the key benefits in the table below for your convenience.

Traditional Approach	Modular Approach
It is hard to discern what makes content resonant and what leads it to miss the mark. Marketing teams find it hard to personalize brand messages.	Modularization allows brands to identify pieces that strike a chord with the audience. When creators combine the most resonant chunks into cohesive stories, customers get highly personalized, engaging content.
Each content asset is created from scratch for each channel, market, or buying situation.	Companies repurpose modules across platforms, campaigns, and markets.
Each content piece undergoes the MLR review, which may take months depending on the type of feedback and the MLR team’s workload.	Modular content must be created and approved only once. Pharma brands can reuse approved content without undergoing any MLR procedures.
Teams end up duplicating work for channels and campaigns because the content is stored in isolated libraries.	Modular content begins with creating a Digital Asset Management (DAM) system that houses all the company’s pre-approved modules. This ensures everyone has access to all data, preventing unnecessary duplication of efforts.
It is challenging to update content to adapt to changing market needs and trends.	To respond to changing markets, teams can update just one or few modules without overhauling the entire content.

Table 1: Traditional vs Modular approach in content marketing

Challenges of Going Modular (And the Solution)

You may have considered a modular approach but concerns about data management might have held you back. While highly beneficial (see table), data organization can be a main bottleneck for some pharmaceutical brands. Managing modular content – tagging, tracking, updating – can be a significant manual effort depleting your resources.

But what if we told you that you can automate most of this heavy lifting? Our content experience platform, eWizard, leverages artificial intelligence (AI) to automate content categorization (static tagging) and enrich it with metadata (dynamic tagging). This way, your content can be well organized and easy to find and reuse.

Plus, AI ensures that content remains continually up-to-date and accurate by scanning the latest research and suggesting updates when necessary. AI technology also tracks all revisions made to modules, ensuring that clients always have access to the latest version and minimizing miscommunication and errors among teams.

How to Implement Modular Content Without Hiccups

Making organizational changes, like shifting to modular, can be a long and challenging path. Though the effort pays off, you might need some guidance to make this process smoother, more efficient, and less painstaking for all stakeholders. Without further ado, let’s explore some steps you need to take to do it right.

Motivate your stakeholders

People generally dislike change, so they need to see the personal benefits to embrace it. By demonstrating how modular content positively impacts their work, their intrinsic motivation will skyrocket. For example, data analysts will gain more insights into content performance, while content creators will no longer duplicate content and can focus on more creative and advanced storytelling.

Emphasize what this change means for the entire organization and its business goals. Stakeholders need to see the bigger picture and understand their role in it.

Move to a DAM

The digital asset management (DAM) system is the major pillar of the modular approach. This is a content library where all data is housed and managed. DAM acts as a “single source of truth” letting everyone on the team access and work with the same modules.

If you do not currently have a DAM solution in place, we suggest you try out the eWizard content repository, Navigate. It allows users to store all modules, templates, and media files in one place. Users can view each module’s approval status and history to improve content management and streamline the MLR process.

Assess your existing content

Some of your content might have complex designs and lack proper structure, making the modular approach seem like a catch-22. So, you might want to analyze all your existing content assets to identify opportunities for modularization.

Wherever possible, you must standardize the structure and simplify the design. This can help turn an old landing page or eDetailer into modules. Creating standard templates will help you visualize the modules’ structure, layout, and interaction patterns.

Organize modules

Assigning tags and metadata is essential for content creators to quickly find the necessary modules, track updates, and ensure compliance. Additionally, you should set clear business rules to explain how modules should be mixed and matched. For example, a business rule could state that the clinical decision support module must be paired with the patient case studies module to provide healthcare providers (HCPs) with evidence-based decision-making strategies and real-life cases.

Approve and localize

Before submitting your content for approval, make sure to do thorough quality checks to avoid revisions from the MLR team. Using AI can help you in this regard. For example, our content experience platform, eWizard, has an AI-powered MLR acceleration engine that predicts the likelihood of content approval before the formal review.

This solution highlights sensitive images, missed references, and content mismatches. You can also set up notifications if the chances of content approval drop below 95%. When you are confident in the accuracy of your modules, submit them to the relevant MLR authorities to ensure regulatory compliance.

The next logical step would be to localize these modules to make sure they are relevant and culturally sensitive to the local audience. But here is the catch: from our experience, local markets are not ready to localize content modules. So, most companies skip this step and proceed to content localization.

To solve this problem, we added a feature in eWizard that lets clients localize the entire content first, publish the material as a PDF for MLR approval, and then, if there are modules in the global content, they can choose to create new ones, add the right metadata, and the technology will automatically localize these modules.

Best Practices for the Modular Approach

As pioneers in modular content, we have gained valuable experience in executing modular content strategy effectively. Here are some key takeaways to keep in mind:

Establish clear goals

Using clear expectations and key performance indicators (KPIs) will let teams navigate the organizational change, progress faster, and witness its impact. Craft supporting materials to ensure everyone is on the same page and works together under the wider concept strategy.

Eat an elephant one bite at a time

Instead of a full-scale launch, start implementing the modular content in some aspects of your business (for example, in a channel like eDetailer or a new drug campaign). This will let you gain more confidence in the workflow and showcase initial success to your employees to boost their motivation.

Engage ambassadors

You might want to empower employees most affected by the switch to the modular approach. They can serve as role models, helping others understand the benefits of this strategy and showing the possibilities of customizing the modules. With their guidance, teams will learn faster and ultimately be more effective with the new system.

Don’t try to make all content modular

When you create unnecessary modules without clear use cases, it causes chaos in your DAM system. With too many modules, teams are challenged to find and identify the right ones, reducing their overall reuse. To determine which content should be modular, it is smart to use strategic content planning, track content performance, and conduct content audits.

Consider a design element

The common misconception is that design does not matter because modules are design-less units. But the truth is that content modules take their final shape within a channel, and ignoring design during module creation can lead to poor and inconsistent user experience.

However, when focusing on design, it can be tough for content creators to find the right block for a module structure. The good news is that, with the eWizard functionality called universal block layouts, you do not need to remember all the blocks or waste time searching for the perfect one. The layout is automatically adapted to the channel’s requirements.

Embrace Modular Content with eWizard

Modular content is not just a passing trend in pharmaceutical marketing; it is essential for business efficiency, content quality, and standardization. This is a crucial step that prepares brands for content marketing automation. However, we recognize that this digital transformation requires time and going the extra mile, meaning you might need robust technology throughout the entire process.

eWizard is a content experience platform that allows pharma and life sciences companies to implement modular marketing strategies. Recognized as the Best Overall Content Marketing Software at the MarTech Breakthrough Awards, eWizard empowers you to plan, modularize, create, analyze, and distribute content across all channels. Our clients boost their return on investments and streamline the modular content process with eWizard.

Interested in cooperation? Do not hesitate to contact our team today.

Automated content creation is gaining momentum in the pharmaceutical industry since it allows marketers to save a lot of time by automating simple and repetitive tasks. This is particularly important given how tightly regulated the pharma industry is, where every message needs to be heavily scrutinized before it is sent out to the public. Automating and streamlining content creation and approval thus becomes an absolute necessity for pharma companies.

This is where workflow and content automation can offer a lot of value to your business. In this article, we will take a closer look at content process automation and why you should automate content creation inside your company.

What is Content Automation?

Content automation within content marketing operations refers to systems and processes that automate the content cycle without human intervention. When you have elements of your content process that take up a lot of time, are repetitive, or are incurring high costs, content marketing automation may be the ideal solution.

It’s important to note that content automation isn’t just about generating content; it’s about automating every aspect of your content cycle. That includes content generation, refreshing existing content, updating content, and organizing content.

Benefits of Content Automation Management

Without a content automation system, your marketing team is stuck in a cycle of manual tasks. They’re not just creating content but also exporting it into your content management systems. Then, they need to navigate the MLR approval process, constantly switching between content development and the approval platform. This manual content creation process is not only time-consuming but also prone to errors.

Consider a scenario where your content doesn’t pass MLR approval on the first try — a common occurrence in the highly regulated pharma industry. Your team must return to Veeva, review comments, make changes, and re-export the content. This back-and-forth is a significant drain on resources. However, with a content automation platform integrated into your system, you can bypass these manual processes. Publishing, metadata input, and submission to your content management system can all be done with just a few clicks.

Time savings — Content automation frees your team from repetitive, low-value tasks. Instead of wrestling with exports and imports, they can focus on core business functions like content marketing strategy, development, and creative ideation. This shift in focus is a key benefit of content automation.
Enhanced creativity and job satisfaction — You hired your marketing team for their innovative content ideas and creative flair. Yet, when they’re bogged down by mundane daily tasks, that creativity is stifled. Content automation tools handle these routine tasks, allowing your team’s creativity to flourish. The result? Happier employees who produce higher-quality work.
Breaking down silos — Large-scale projects often involve multiple teams, each working in its own silo. This setup can lead to communication breakdowns and workflow logjams. A content automation platform serves as a centralized hub, fostering better collaboration and a more streamlined, efficient workflow.
Consistent branding — One of the less-discussed content automation examples is its role in maintaining brand consistency. Whether it’s a social media post, a white paper, or an email, your content automation system ensures that every piece aligns with your brand guidelines.
Data-driven strategy — Many content automation platforms offer analytics tools. These provide insights into content performance, audience engagement, and more. Such data is invaluable for refining your marketing automation content strategy over time.
Scalability — As your business grows, so do your content needs. Manual processes can’t keep up, but content automation can. In platforms like eWizard, the modular content approach offers pharma companies a scalable way to expand content production. By using pre-approved, ready-to-use digital content in blocks, organizations can accelerate MLR processes, making final creative approvals easier and faster. Each module — a complete piece of information — can be reused across various digital channels, reducing costs while ensuring message consistency in omnichannel strategies.
Email marketing integration — A standout feature of many content automation systems is their seamless integration with email platforms. This allows you to implement a sophisticated email automation strategy, personalizing content based on subscriber behavior and preferences.
ROI boost — By streamlining processes, improving content quality, and enabling data-driven decisions, content automation ultimately leads to a higher return on investment for your content marketing efforts.

Understanding what content automation is and how it can benefit your business is the first step. From there, selecting the right content automation platform and integrating it into your marketing content strategy can transform your operations. You’ll save time, unleash creativity, break down silos, and ultimately deliver more impactful, compliant, and relevant content to your audience.

How to Automate Content Creation

Source: Clavis

To start on your content automation journey, you first need to assess your needs. Identify repetitive tasks like creating drug information sheets, determine your target audiences (patients, doctors, insurers), and list your primary channels such as email, social media, and websites. This foundational assessment will shape your content automation strategy, ensuring it aligns with best practices and your brand’s unique requirements in the highly regulated pharma space.

Keyword research — Use keyword research tools to discover popular search terms, identify content gaps, and align your ideas with audience interests. This data-driven approach ensures your content resonates and ranks well in search engines.
Content templates — Adopt content templates to generate content ideas and standardize format, structure, and style. This consistency not only unifies your brand’s voice but also accelerates content creation.
Content curation — Leverage automated curation tools to gather high-quality content from various sources. This complements your original work, enriching the user experience with diverse perspectives.
Automate editing — Deploy automated editing tools to catch grammar, spelling, and readability issues. Maintain top-notch quality without the time-consuming manual review.
Schedule smartly — Use content management and social media platforms to automate publishing. Post at peak times across multiple channels for maximum visibility and engagement.
Optimize with data — Track performance via analytics tools, gaining actionable insights. Fine-tune your strategy based on engagement rates, conversions, and other key metrics.

Best Content Automation Tools

Effective content automation hinges on selecting the right tools, and in the pharmaceutical sector, this choice is critical. While the marketing landscape offers a plethora of content automation solutions, pharma companies have unique needs that demand specialized attention. Your priority should be finding a tool that aligns with your specific requirements — ideally, an all-in-one platform that integrates seamlessly with your workflows. If such a comprehensive solution isn’t available, aim for one that covers most of your needs. More importantly, start your search with automation tools designed explicitly for pharma. These industry-specific platforms are engineered to handle the complexities of medical content, ensuring regulatory compliance, data privacy, and the nuanced language required in drug communications. If you still struggle to find the perfect fit, be prepared to ask probing questions during product demos.

eWizard

The eWizard Content Experience Platform is designed to solve a common problem in the pharmaceutical industry: disjointed marketing channels. Large pharma companies often struggle to use the same content across different channels like email, websites, and social media. eWizard fixes this by making content adaptable and accessible across all these channels. Companies can either use the platform’s ready-made tools or tailor it to match their unique workflows.

One key feature is the Marketing Campaign & Content Planning tool. Marketing teams in pharma often work in silos — global, and local teams, and different departments rarely coordinate well. This tool brings everyone into one digital workspace. Here, they can plan entire marketing campaigns, outline how a customer will interact with their brand (customer journeys), and decide what content to create. Team members assign tasks and set deadlines, all visible on a shared calendar. This way, a team in the U.S. and another in Europe can work together seamlessly.

eWizard offers several other powerful tools. The Modular Content feature lets teams break down their brand content into reusable pieces, like building blocks. Content Authoring standardizes every step from planning to publishing. There’s also a tool to make sure everyone uses the same tags and categories so content is easy to find. For global companies, the Translation Automation tool is a game-changer, local teams can quickly translate global content. When it’s time to publish, eWizard automatically sends content to various pharma platforms. Lastly, the Multivendor Workspace Control brings all teams and outside agencies onto one platform, allowing them to share and reuse content while tracking productivity.

HubSpot

HubSpot’s marketing automation suite allows businesses across industries to boost customer engagement while simplifying their workflow. With features like automated email drip campaigns, intelligent lead scoring, and personalized follow-ups, HubSpot optimizes key marketing tasks. While not tailored specifically for pharma, its tools enable marketers to craft dynamic email sequences, manage contacts effectively, prioritize leads smartly, and deliver tailored content, enhancing efficiency and impact universally.

QPP

Quark Publishing Platform (QPP) is a content automation solution that simplifies enterprise content lifecycle management. Its Semantic AI capabilities enable quick discovery and reuse of content from unstructured PDFs, reducing manual effort. QPP’s integrated Component Content Management System streamlines workflows with features like XML-based authoring, collaboration tools, and omnichannel publishing. Integration with Microsoft Azure Data Factory allows content teams to access data from various business systems independently. The platform also supports right-to-left languages and offers timescale analytics for workflow optimization. By automating key processes, QPP NextGen helps enterprises meet their digital transformation, customer satisfaction, compliance, and growth goals.

Evermed

Evermed is a video platform tailored for the pharmaceutical industry, allowing companies to create their own “Netflix for HCPs” within 30 days. It offers personalized educational content hubs that engage healthcare professionals directly. The platform’s AI recommender engine learns from HCPs’ viewing habits to suggest relevant content at the right time. Evermed supports global teams with country-specific content control, ensuring compliance. It also provides detailed analytics on HCP behavior and integrates this data with existing CRM systems for smarter actions. With robust security measures, Evermed maintains data confidentiality, making it a safe and engaging tool for pharma companies to connect with HCPs.

ON24

ON24 is a webinar software that helps pharma companies connect with healthcare professionals more effectively. It lets companies create personalized content for webinars that engage HCPs and encourage them to use new products. The platform uses AI to understand what messages work best and who’s most interested. It works well with other business tools, making data sharing easier. HCPs can join webinars on their phones without any extra steps. ON24 also gives presenters helpful tools to communicate clearly without complicating things. Overall, it’s a straightforward way for pharma companies to have better conversations with HCPs through webinars.

Best Strategies for Implementing Content Automation

First, let’s talk about goals. What are you hoping to achieve with automation? More content, better quality, higher SEO rankings? Having a clear target makes sure you’re heading in the right direction. Once you’ve got that, take a good look at your current content process. Where are your team members getting bogged down? Those are your automation sweet spots.

Now, let’s talk about tools. In pharma, you’ve got some fantastic options. The key is choosing tools that play nice with your current systems. Don’t forget your team in all this. New tools mean new workflows, so good training is a must.

Templates are another lifesaver. Create a set for everything. They keep your brand looking sharp and save tons of time. But don’t try to automate everything overnight. Start small, maybe with email campaigns, get that running smoothly, then move on. It’s like introducing a new drug — you do it in phases, learning as you go.

Keep a close eye on how your automation is performing. Tools like HubSpot or eWizard offer great analytics. Use these insights to fine-tune your approach. And in pharma content creation — compliance is king. Always choose tools with robust security.

So, there you have it — a roadmap to content automation success. Start clear, choose smart, implement gradually, and always keep that human touch.

Learn More About Automated Content from Our eWizard Experts

If you are currently spending too much time on content development and approval, consider implementing some automation to help you streamline these complex processes. Our knowledgeable and experienced experts would be more than happy to provide you with more information about content production automation. Contact us today to learn more.

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