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Global content goes through localization to connect with local markets. However, there are plenty of cases when localized content misses the mark. Take Kentucky Fried Chicken, for example, its iconic tagline, ‘finger-lickin’ good,’ ended up being translated to ‘eat your fingers off’ in China. Well, that does not sound right at all!

If you are wondering how to avoid mistakes like these when localizing your pharma content, you have come to the right place. The eWizard team will explore content localization strategies and best practices for the life sciences industry.

What is Content Localization?

The first thing to remember is that content localization differs from content translation. The translation process is just one part of the localization process.

Localization ensures content meets the needs of a specific audience. Businesses must consider text, colors, imagery, regulations, and more to stay relevant and engage audiences locally. It is also essential to prevent any unintentional harm or offense to target customers.

Successful localization allows pharma brands to keep the lines of communication open with healthcare providers (HCPs) and patients. For example, a life sciences company planning to enter the Saudi Arabian market must adapt the drug’s dosage to the local measurement unit (millimeters). By localizing measurement, the company improves HCPs’ understanding of treatment and contributes to safe patient outcomes.

One of the most significant benefits of localizing content is that it resonates more with audiences because it considers cultural nuances. It is as much about aligning with customer preferences as it is about avoiding biased thinking and respecting cultural diversity.

For example, an American audience is more familiar with the phrase “expiration date.” However, for a British audience, it is better to use “expiry date” to align with local language preferences. Minor adjustments like these help you show genuine respect for their cultural norms and establish rapport with the market.

What to Keep in Mind for Content to Feel Local

When localizing content, keep an eye on these key aspects:

Colors. Choose colors carefully by paying attention to their meaning and symbolism. For example, in Europe, white symbolizes peace and purity, while in many East Asian countries, it is associated with mourning.
KOLs. You might want to engage local key opinion leaders (KOLs) to resonate better with the new markets. They tend to be better aware of cultural context and can help you enhance the brand’s credibility in the eyes of the local audience.
Time and date format. Adapt time and date formats to ensure clarity for the local audience. For instance, the United States typically follows MM/DD/YYYY, while the EU countries use DD/MM/YYYY.
Symbols. The same symbol can imply different meanings. For example, the symbol “$” means not only American dollars but Australian and Canadian too.
Spelling and word choice. Even within the same language, spelling and vocabulary can vary significantly. For example, “medicine” is more commonly used in the UK, while “drug” resonates better with an American audience.
Measurements. Localizing measurements is essential for content accessibility. Customers who use kilograms or centimeters daily may struggle to understand content that only lists pounds and inches.
Keywords. Find the keywords that local customers search most frequently on Google. Build your search engine optimization (SEO) strategy around these popular terms to improve your brand visibility.
Base direction. While most languages rely on left-to-right language formatting, some, like Hebrew or Arabic, are written from right to left.
Hyperlinks. Ensure that hyperlinks lead to materials in customers’ native language. Imagine customers enjoying your localized article but finding follow-up links in an unfamiliar language. This inconsistency can disrupt the experience and lead to frustration.

Tech Solutions to Get it Right

Today, there are many solutions to ensure efficient and error-free content localization. Let’s discuss some of them.

Social listening tools

Social listening tools help companies better understand their audience, whether it is HCPs or patients. What matters most to my customers? What are their biggest concerns and fears? What motivates them? What language do they use, and what content formats do they prefer?

While sharing feedback through surveys can feel intimidating and time-consuming, customers often express their true thoughts across various platforms. Social listening enables pharmaceutical brands to analyze text, images, videos, and audio to gain valuable insights into the needs of local markets.

Digital asset management system

Local teams need a digital asset management (DAM) system to access global content easily. Effective collaboration becomes an uphill battle when countries rely on various platforms and content formats. This leads to inconsistent messaging and harms the overall customer experience.

A DAM solution lets teams store all files in one place, breaking down silos and simplifying asset management. Local teams can be sure they are using the latest version of the content.

AI-driven content experience platform

Some companies adopt a modular approach to facilitate content localization but fail to achieve the desired results. The problem is that local markets are not ready to localize individual modules. From our experience, 80% of local content is created from scratch.

Our content experience platform, eWizard, addresses this challenge by enhancing content reuse. Users can localize the entire content as usual. If modules are in the global version of the asset, the artificial intelligence (AI)-powered system will automatically create localized modules.

Many modern content management systems allow users to translate content into different languages in mere seconds. With eWizard, marketers can adjust these automated translations, and the AI algorithms will gradually improve with each edit. The translation process is based on past edits stored in each user’s dedicated memory server, which enhances content quality.

Project tracking tools

Global teams must send briefs to local teams, monitor progress, and set deadlines across time zones to implement campaigns locally. Ideally, everyone has visibility into each campaign’s status to keep the content localization ball rolling.

With eWizard Planner, clients can build global and local brand plans, outline campaign strategies and goals, set timelines and estimates, and assign responsibilities. This approach ensures global and local teams stay on the same page, can make prompt adjustments, and achieve key performance indicators faster.

MLR acceleration engine

As the name suggests, the MLR acceleration tool is designed to speed up the industry’s major bottleneck, the medical legal regulatory (MLR) process. Marketing teams rely on these tools to review localized content before shipping it for formal approval.

For instance, our engine can scan localized content for grammar, region-specific sensitivities, inappropriate images, and proper references. When the tool detects an error, it also suggests possible solutions. Marketers can set custom rules for the system to check against, ensuring more tailored, culturally relevant content reviews.

Setting rules in the eWizard MLR acceleration engine

Content Localization Process

Content localization is always a multi-stage process. Let’s discuss the key steps:

Planning

First, decide which markets you want to target. Given that countries have their own regulations, languages, and cultural nuances, it is crucial to start with thorough market research.

Next, look for reliable vendors with a proven track record in pharma content localization. Assess their knowledge of medical terminology to mitigate any potential risks.

Additionally, you will need the tech solutions we discussed earlier. It is best to opt for all-in-one platforms, so your teams will not have to switch between different tools, ensuring no data is lost in the process.

Content localization

Content at the click of a button is not a thing of the future when you have the right solutions and strategies. Here is how we ensure content localization with eWizard:

Local teams receive the campaign brief through our content experience platform. This comprises necessary materials, like style guides, glossaries, and other relevant company-specific data.
Local teams review these materials to ensure the source documentation is clear and error-free. If there are any issues, the source material is sent back to global teams for revision to prevent inaccuracies in localized content across target markets.
If the materials are of decent quality, local marketers select the assets based on the channel plan and localize them. eWizard allows them to automatically translate the text, but human input is essential to ensure translations are 100% accurate and culturally relevant. Subject-matter experts and medical professionals examine the content to ensure its accuracy and relevance.
The design team adapts all images to align with local preferences and cultural sensitivities.
The MLR acceleration engine reviews the translation of channel-ready files to catch any errors and inconsistencies.
Once formally approved, teams send the HTML-ready files for deployment.

Global and local content development process with eWizard

Performance tracking

As the saying goes, “What gets measured gets managed.” You should track content performance to understand if localization efforts are paying off.

Keep in mind that metrics may vary between global and local markets. For example, if you are just entering foreign markets, it is best not to rely on follower counts to gauge social media engagement.

Instead, focus on how many people stumble upon your content. Until the new audience becomes familiar with and trusts your brand, it makes sense to prioritize key performance indicators focused on awareness and visibility.

Maintenance

The work does not end once the content goes live in local markets. Continuous updates are essential to maintain relevance, compliance, and engagement with local audiences.

Keep communication open between global and local teams. This way, any issues can be quickly addressed without using many resources.

A feedback loop is crucial for delivering high-quality content. Constructive feedback helps affiliates understand expectations clearly and produce more accurate and polished content.

Final Words

Sometimes a single content localization error can push local markets away from your brand or even put you in legal jeopardy. In the worst-case scenario, human lives could be at risk.

To avoid this, pharma brands must take content localization seriously, adopting modern tech solutions and involving industry experts. This does not mean chasing every new technology under the sun. Focus on clearly defining your goals and choosing solutions that move you from point A to point B faster and with less risk.

Ensure real people review your content before the MLR review. At the end of the day, they make the final decisions, not the technology. Experts with medical and legal expertise will help you create content that is not only compliant but also culturally relevant and strikes a chord with the local markets.

If you need high-performing localized pharma content, feel free to contact our team for expert assistance.

Developing good medicine is not enough to stay ahead of the competition these days — you also need to launch your marketing campaigns quickly, effectively, and following regulations. Imagine that your company has just launched an innovative new treatment. You’ve got compelling data, patient testimonials, and sleek visuals ready to go. But how do you ensure your sales reps in Boston use the same approved messaging as your digital marketers in Berlin? How do you update your global campaign fast when new efficacy data rolls in? And how can you reuse your already-approved content to make the most value out of it?

Content lifecycle management (CLM) allows you to achieve these and many other goals. With the right content lifecycle management solution, you can streamline your approval processes, ensure brand consistency across all channels, and pivot your content strategy and messaging on a dime when market conditions change. So today let’s dive into how CLM can help you cut your time-to-market, reduce compliance risks, optimize content management, and make collaboration between teams a cakewalk.

What is Content Lifecycle Management?

Content lifecycle management refers to a comprehensive approach for overseeing content from creation to archival or deletion.

In the pharmaceutical industry, this critical process encompasses content planning, creation, review, approval, publishing, distribution, maintenance, reuse, and eventual retirement of content. Content lifecycle management aims to ensure accuracy, consistency, and regulatory compliance while making processes more well-run and improving content findability and reusability across multiple channels.

At its core, CLM in pharma is about managing the entire journey of content to maximize efficiency and support organizational goals. It often involves specialized content lifecycle management software that provides version control, facilitates collaborative editing, manages approval workflows, and offers analytics on content usage.

Benefits of Content Lifecycle Management

Pharmaceutical companies can derive numerous benefits from implementing content lifecycle management. Let’s review the key areas where CLM brings positive impact.

Cost savings: By reducing duplication of efforts and minimizing errors, CLM can lead to significant cost savings. Instead of each regional marketing team creating its own materials from scratch, CLM allows for the efficient localization and adaptation of centrally created content, saving both time and resources.
Faster time to market: Effective content lifecycle management streamlines content operations, from content creation to approval and dissemination. This efficiency can significantly reduce the time required to bring new products to market. By facilitating quicker collaboration among teams, CLM systems enable faster decision-making and help pharmaceutical companies respond promptly to market demands.
Better content quality: With built-in review and approval workflows, CLM systems help maintain high standards for content quality. This is particularly important in the pharmaceutical industry, where accuracy and scientific integrity are crucial. By ensuring that all content is thoroughly vetted, companies can enhance their credibility and build trust with healthcare professionals and patients.
Enhanced content organization: CLM provides a single, central location for all marketing content. Instead of having brochures stored on one system, digital assets on another, and regulatory documents somewhere else, everything is accessible from one place. For example, all materials related to a specific drug campaign — from the initial research reports to the final advertisement designs — can be stored and easily retrieved from a single platform.
Data security: CLM solutions improve data security by controlling access to sensitive information and ensuring that only authorized personnel can edit or approve content. This protection is vital in safeguarding proprietary information and maintaining the integrity of marketing materials.

Who Should Invest in It?

Companies that need to invest in CLM typically share certain characteristics or face specific challenges related to content creation, management, and distribution. These organizations often operate in highly regulated environments, managing large volumes of content with complex approval processes. They frequently operate across multiple markets or channels, necessitating a strong focus on brand consistency. Such companies also tend to face rapid changes in product information or marketing messages, requiring agile content management systems.

While larger companies might have more obvious needs for CLM due to the sheer volume of content they manage, even smaller or growing companies in the pharma and healthcare space can benefit significantly from implementing CLM early. It can provide a scalable foundation for content management as the company grows and faces increasingly complex content challenges.

Key Stages of Content Lifecycle Management

Implementing content lifecycle management is a significant undertaking that requires time, resources, and organizational change. It’s often best approached as a phased implementation, allowing for learning and adjustment along the way. The key is to maintain a clear vision of the end goal — streamlined, compliant, and efficient content management process that supports the company’s broader objectives.

Lay the groundwork

Before diving into implementation, it’s crucial to set a solid foundation. Begin by assessing your current state and defining clear marketing goals. Conduct a thorough audit of existing content marketing processes and systems, identifying pain points such as lengthy approval times or inconsistent messaging across markets. Set clear, measurable objectives, for instance, aiming to reduce medical, legal, and regulatory reviews (MLR) approval time by 50%.

With this assessment in hand, secure leadership buy-in by presenting a compelling business case. Highlight potential ROI and risk reduction.

Build your CLM framework

With leadership support secured, it’s time to create the structure for your content lifecycle management initiative. Design the CLM process by mapping out the entire content lifecycle. A typical workflow might include stages like Ideation, Creation, Review, Approval, Distribution, Monitoring, and Update or Retire. Establish clear governance policies, defining who can approve what types of content assets.

Selecting and implementing CLM technology is a critical step. Further below, we discuss the best practices in picking the best content lifecycle management software for you.

Develop content standards and content teams’ capabilities

With your framework in place, focus on creating standards and building your content marketers’ capabilities. Develop a consistent brand voice and messaging framework. Create reusable templates for standard formats like product brochures, social media posts, and sales presentations.

Invest in your team by providing comprehensive training on new content lifecycle management process and tools. Consider developing new roles for content team members such as content strategists or metadata specialists to support your CLM initiative.

Execute and optimize

Now it’s time to put your CLM system into action. Start by migrating and organizing existing content. Clean up and tag content with appropriate metadata. Some specialized pharma-focused software has special auto-tagging engines that can help you significantly speed up this step. This stage is crucial as it will increase your content reusability rates by a long shot in the future.

Roll out the CLM system across the organization and closely monitor key performance indicators. Track metrics like content production time, compliance rates, and content reuse percentages.

Remember that content lifecycle management is not a “set it and forget it” solution. Commit to continuous improvement by regularly reviewing and optimizing your content lifecycle management processes.

Best Practices in Choosing CLM Solutions

For pharmaceutical companies, a robust CLM solution for content marketing efforts should encompass several crucial features to address the unique challenges of the industry. Let’s outline them.

Regulatory compliance management

At the heart of any pharma CLM solution should be strong regulatory compliance features. The two most helpful features for this function are automated compliance checks against current regulations and version control with detailed audit trails.

Automated compliance checks can catch potential issues in your content, allowing you to correct them before sending the file for MLR.

Version control and audit trails are real heavy hitters in CLM software. They help in managing global content, where different versions might be needed for different markets due to varying regulatory requirements. They also provide a clear history of how content has evolved over time, which is crucial for understanding why certain changes were made.

Global content localization

Given the international nature of many pharma companies, global content localization can be essential. The CLM system should support multi-language content management, region-specific approval workflows, and centralized brand assets with localization capabilities. This allows for consistent global messaging while accommodating local regulatory requirements and cultural nuances.

Omnichannel content distribution

Omnichannel content distribution is crucial in modern pharma marketing. The content lifecycle management system should facilitate seamless distribution across digital channels, content adaptation for different platforms, and performance tracking across all channels.

It allows companies to meet their audience where they are, with consistent, compliant, and optimized content, while also providing the data and insights necessary for ongoing improvement of marketing strategies.

Digital asset management

Digital asset management (DAM) is paramount for consistent branding. The CLM should include centralized storage for all digital assets, digital rights management for licensed media, and easy asset discovery and reuse capabilities. A centralized DAM system ensures that all teams are using the most up-to-date and approved versions of logos, text, images, videos, and other brand assets. On top of that, with easy asset discovery and reuse capabilities, your content team can quickly find and utilize pre-approved assets. This speeds up the content creation process and reduces the likelihood of duplicating work or recreating valuable assets, that already exist.

Modular content management

The CLM should support creation and management of modular content blocks and easy assembly of these modules into various marketing materials for a few important reasons. First up, healthcare professionals and patients increasingly expect personalized content. Modular content allows for easier mix-and-match of content blocks to create tailored materials for specific audiences or individuals.

Secondly, the reuse of content modules reduces the need for creating new content from scratch for every campaign or material, leading to significant cost savings in content creation and translation.

Last but not least, modular content allows companies to quickly update and disseminate new information across all relevant materials, enabling faster market responses.

Mobile accessibility

This is critical for field teams and remote work scenarios. Content lifecycle management systems should offer mobile- and tablet-friendly interfaces, offline content access control capabilities, and secure mobile approval processes to ensure that your sales reps have all of the tools needed to conduct a successful meeting with a healthcare professional, no matter the settings.

Integration capabilities

Integration capabilities are necessary for seamless operation, particularly CLM’s integration with your CRM software. When CLM and CRM systems are integrated, sales representatives can access relevant content based on an HCP’s specific interests or past interactions. This means that during a sales call or digital engagement, representatives can quickly pull up the most appropriate and impactful materials, tailoring their presentations to the individual HCP’s needs and preferences.

For instance, if the CRM data shows that a particular doctor has expressed interest in clinical trial results for a new drug, the sales rep can immediately access and present the most recent and relevant clinical data through the CLM system.

Content Lifecycle Management Tips & Tricks

When we talk about content lifecycle management tips applicable for pharma and life sciences organizations, a few suggestions come to mind. Some may intertwine with the features we deem to be important in CLM software, which we outlined in the previous section.

Less is more

After defining your specific needs in CLM software, seek out comprehensive solutions that cover multiple aspects and stages of the content lifecycle rather than piecing together numerous standalone marketing tools.

A fragmented approach using separate systems for project management, SEO, content development, managing assets, distribution, marketing automation, and email marketing can quickly become unwieldy and inefficient. This patchwork of tools often leads to data silos, inconsistent workflows, and increased complexity in training and maintenance.

Instead, prioritize platforms that offer broad functionality within a single ecosystem.

Set a strategy for archiving content

Create a clear process for archiving outdated content while maintaining access for audit purposes.

This helps declutter active content libraries while ensuring that historical materials are available when needed.

Implement a “content-first” approach

Develop core content before deciding on the format or channel. By creating core content first, you ensure that the fundamental messages about a drug’s efficacy, safety profile, or unique selling points remain consistent across all platforms and materials.

For example, create key messages about a new drug’s efficacy before developing specific materials like brochures, websites, or sales aids.

Embrace the modular

Create a library of pre-approved content modules that can be easily combined and repurposed. This approach speeds up content creation, ensures consistency, and simplifies the approval process.

You can build sales rep presentations, landing pages for HCPs, and other content assets out of the same modules.

The Future of Content Lifecycle Management

Content lifecycle management is experiencing a major upgrade, thanks to artificial intelligence. This isn’t just a small tweak — it’s a complete game-changer in how we create, manage, and share content. AI is becoming an essential part of the content process, bringing its ability to analyze data, learn from patterns, and make predictions. This technology is helping us understand and respond to our audience’s needs better than ever before. From thorough personalization to automating various functions that previously heavily relied on manual work, we think that AI is most definitely in the future of CLM.

Our content experience platform, eWizard, is designed specifically for life science and pharma brands. It utilizes cutting-edge technologies like AI and ML to speed up MLR review, personalize and auto-tag content assets, and create various forms of marketing materials with a modular approach. If you’re looking for a tool that has it all — let’s discuss your requirements.

You did everything right: found the most trending topics for your blog, hired the most talented copywriters, chose the best time for publishing your article, and… you got 5 views and 1 like. What went wrong here? Who, or what to blame? We have the answer: your content distribution strategy.

Content creation is a well-known process to all companies looking to expand their client base, build trust with their existing customers, and assert their expertise in the industry. However, it is not enough to create content; it’s also important to choose the right distribution methods. And having a semi-decent strategy in 2024 won’t cut it. Our guide will give you all you need to know about content distribution and how you can refine your strategy to attract new audiences and generate leads.

What is Content Distribution?

Content distribution is the process of sharing and promoting content through multiple platforms, such as social media channels, email, messengers, and more. It is a huge part of a content marketing strategy, as strategic content sharing is just as important as creating high-quality materials.

There are many ways to share, reuse, and create content to reach the right audience and engage with it. Focusing on just a few content marketing channels can be a great idea in terms of consistency, but it may limit opportunities to experiment and attract new audiences. The same goes for the opposite: always trying out new platforms can be both fun and beneficial, but loyal clients might prefer for your content to be consistently published on 1-2 specific channels. Finding the golden mean is the best option, and to do that, you need to have a future-proof content distribution strategy.

Types of Content Distribution Channels

Content distribution channels are what you can use to share and promote your content. There are three main types of distribution channels, which are:

Owned

These are all the channels that belong to your brand, and they can serve as the base for operations of your content marketing strategy. It can be your website, e-mail newsletter, social media, or any other platform that you own. It’s important to treat this type of channel as the foundation for all your content marketing efforts, as this is where most people will get to know your brand. No matter whether you choose to focus on building your online presence on social media, website, or both, it’s crucial to ensure that the preferred channel is easy to access, user-friendly, considers all SEO basics, and offers content appropriate for your target audience.

Paid

Paid distribution channels are the ones your brand uses to promote content through paid advertising. For example, your brand might decide to collaborate with a famous blogger. You allocate a budget to achieve this goal and pay the social media persona you decided to work with for three posts on their Instagram. On their page, the blogger might share a piece of content written either by your brand or created in collaboration with your brand. Other examples of paid advertising include pay-per-click ads, sponsored posts, webinars or podcasts, affiliate marketing, etc.

One of the biggest advantages of paid content distribution is how quickly your content will reach the target audience and how visible it will be. Most of the time, if you pay for ads instead of creating them, it’s highly likely that a large portion of people will see them. It is a great choice for short-term growth and boosting brand recognition, but in the long term, it’s best to focus on other types of channels.

Earned

Earned media is where you don’t have any kind of influence on the distribution channel; instead, you “earn” a chance for your content to be shared. For example, someone might enjoy your products or services and post something about them, recommending your brand to others. This doesn’t even have to be a famous person; every share matters, meaning that if you want your content to be distributed through earned channels as much as possible, you have to ensure that your content is “shareable.”

The more people talk about your brand, the stronger your trust grows. Other examples of earned media channels are customer reviews, word of mouth, user-generated content, etc. Even though earned media channels are the hardest ones to distribute content on, it’s still worth adding them to your content distribution strategies.

Navigating Hurdles in Refining Distribution Strategies

How can you develop an effective pharma content distribution strategy if you are not ready for a challenge? From balancing multiple content distribution goals to platform saturation, there are many obstacles marketers encounter when refining digital outreach. Let’s take a look at the most common ones:

Limited reach

For many businesses, especially the ones that are just starting out, it’s hard to reach a broader audience and attract many new customers. The problem might not even be in the content quality; everything might be perfect, but it will still keep getting just a couple of views. In a situation like this, it’s best to first focus on paid content distribution channels and find the right audience, then put more effort into distributing content on the brand’s owned channels.

Lack of personalization

71% of consumers expect personalization from brands and companies they buy from. Many are ready to share their personal data if this would lead to more personalized offers, content, and discounts. By tailoring your content to your audience’s desires and needs, you increase the chances of a customer making another purchase again, eventually becoming a loyal client.

Time constraints

The creation of high-quality content is a time-consuming and tedious task. Even if a marketing team speeds up the content creation through content automation process, many nuances and factors still need to be considered, including the distribution channels. This is why many businesses struggle to keep up with the content posting schedule and ensure its quality before publishing.

Poor content quality

Always being able to provide your audience with top quality is quite challenging, and it is even harder to stay consistent with producing high-quality content at all times. Content quality depends a lot on how well you know your buyers and whether you understand their current needs, so if you still haven’t done proper research on the market, it is the best time to do it. Another thing you can do is hire professional content makers, marketers, copywriters, and other experts and form a team that would work on creating and publishing materials on a regular basis.

Best Practices to Refine Your Content Distribution Strategy

So, you have decided to finally reach a wider audience, boost your social media engagement, and manage cutting-edge content delivery. How do you develop an effective content distribution strategy? Here are some important tips to remember:

Audience first

Why choose a content distribution channel if your audience prefers another one? What is the point of following a strategy that does not take your customers’ needs into account? An effective content distribution strategy heavily depends on how well you know and understand your audience. The first step in crafting a perfect content marketing strategy is analyzing the audience’s behavior, such as the channels it uses, times at which it’s more likely to read your content, preferred content formats, and other important factors.

One of the best ways to gain such important insights is to conduct surveys. Once in a while, ask your audience about what they want to see, read, and experience when visiting your website or social media. You can even offer a goodie for answering your questions, such as a discount or a small gift. This way, you will encourage more people to provide their feedback.

Prioritize content quality over frequency

It’s great to be able to publish 20 Instagram posts per week, but are you sure they are the right thing for your audience? High-quality content is a lot more valuable, both for your brand and your audience. Your content should be an extension of your goals, vision, and mission and represent your brand in the best light possible. Whenever you create a social media post, blog article, or even Instagram story, keep your target audience in mind and ask yourself: “Is this content’s quality high enough? Will my customers find it helpful and beneficial?” Create content for more than just the sole purpose of selling a product or service.

Diversify distribution platforms and content types

Doing the same thing repeatedly might result in some level of success, but it will likely become repetitive and even boring. You don’t need to have a new distribution strategy every month; it’s enough to add a few new channels and content types here and there from time to time. Try out various formats, and don’t hesitate to experiment.

Collaborate with industry experts and influencers

69% of consumers trust the recommendations influencers give, whether it is a new product or service. Many industry experts have a large following on social media, and collaborating with them can help your brand gain more recognition. Consider this: if these experts and influencers share your company’s ideas and values, isn’t it possible that their followers are likely to be interested in what you have to offer? By partnering with those who have large social media platforms, you can reach a broader audience and attract many new customers.

Optimize your content

You can’t just hope that people will find your content alone, right? Search engine optimization is what can help you increase the chances of your content being seen by possible customers. SEO offers insights into the performance of your marketing strategy and tools for analyzing different metrics such as website rankings, bounce rate, conversions, and even ROI. SEO should not be underestimated since this is what’s guaranteed to boost your website engagement and drive more organic traffic.

Choose the right tools

In 2024, it’s impossible to have a successful marketing strategy with just paper and pen. With the right software, your marketing team can execute much quicker market research, enhance content visibility, improve team collaboration, and even automate content creation to a great degree. All you have to do is just think about your goals and decide what kind of instruments will help you attain them. Some of the must-have tools are Google Analytics, Grammarly, and eWizard, but there are also many other instruments you can use to improve content-related processes. For instance, a Digital Content Factory can be a great instrument for businesses seeking to optimize content creation and enhance the efficiency of their marketing campaigns.

Bottom Line

The truth is, you will probably need at least a few attempts at finding the perfect content type and distribution channel before you nail it. And that’s completely fine: refining your content distribution strategy will require time and effort. By gaining a deeper understanding of your audience and placing the customer at the center of your operations, you’ll be able to develop a customer-centric content distribution strategy that delivers real impact.

FAQs on refined content distribution strategy

Why is it important to diversify distribution platforms?

By diversifying your distribution channels, your marketing efforts get a greater reach, and you will avoid relying on one channel to do the job. Moreover, by continuously using a few media channels to connect with your audience, you ensure that you are always available on platforms where your customers are most active.

How can I measure the success of my content distribution strategy?

To measure the success of your content distribution strategies, it’s crucial to determine key performance indicators or KPIs. Some common KPIs for measuring the performance of your digital content distribution strategy are bounce rate, conversion rate, click-through rate, cost per acquisition, and page views.

What are the key challenges that businesses may face in content distribution in 2024?

Even though, thanks to automation and artificial intelligence technologies, marketers can make content creation and distribution processes much easier, there are still many obstacles they have to face, such as:

Maintaining consistent content quality and posting schedule;
Optimizing content reach and distribution correctly;
Ensuring multi-channel distribution;
Identifying emerging distribution platforms quickly;
Understanding the target audience and being able to gather audience insights for better content;
Integrating modern tools into content-related workflows;
Dealing with content fatigue and information overload;
Properly personalizing content.

Consumers have changed a lot in the past few years. Their attention span has shortened as they constantly consume information from multiple channels and in different formats. People no longer stick to a single long article; instead, they jump from one resource to another to see different takes on an issue. Moreover, modern customers value their time and do not like being given generic information. They need content that matches their values, real-time needs, and preferences.

The life sciences industry must adapt to these shifts and deliver tailored content across markets, channels, and campaigns. However, the key challenge is that such an approach strains resources and takes forever, especially with the medical legal regulatory (MLR) review timelines.

The modular content marketing strategy arose to turn these hurdles into business opportunities. This blog post will delve into modular content, its role in modern pharma marketing, and how to do it right.

What Is Modular Content?

There are two main ways to think about modular content. The first involves creating fresh materials and assets by combining pre-built, pre-approved content blocks or modules. Unlike basic content components (think images, statistics, text snippets, and so on), content modules are MLR approvable, design-less, and channel-agnostic units that deliver a specific message.

For instance, imagine you have components like a graph showing drug adoption, some statistics, and a call to action. You could combine these into a module that highlights the benefits of a particular drug and encourages viewers to learn more.

The other way to think about modular content is that it focuses on creating adaptable content that can be easily repurposed for different channels and formats. Imagine a pharmaceutical company creating a comprehensive report on drug effectiveness. They could break this report down into smaller, snackable content modules. These modules could then be used to build emails, infographics, video scripts, eDetailers, blog posts, and anything else you can think of.

Importance of the Modular Content Strategy for Life Sciences

Modular content boasts many advantages compared to the traditional approach to content creation. We have summarized the key benefits in the table below for your convenience.

Traditional Approach	Modular Approach
It is hard to discern what makes content resonant and what leads it to miss the mark. Marketing teams find it hard to personalize brand messages.	Modularization allows brands to identify pieces that strike a chord with the audience. When creators combine the most resonant chunks into cohesive stories, customers get highly personalized, engaging content.
Each content asset is created from scratch for each channel, market, or buying situation.	Companies repurpose modules across platforms, campaigns, and markets.
Each content piece undergoes the MLR review, which may take months depending on the type of feedback and the MLR team’s workload.	Modular content must be created and approved only once. Pharma brands can reuse approved content without undergoing any MLR procedures.
Teams end up duplicating work for channels and campaigns because the content is stored in isolated libraries.	Modular content begins with creating a Digital Asset Management (DAM) system that houses all the company’s pre-approved modules. This ensures everyone has access to all data, preventing unnecessary duplication of efforts.
It is challenging to update content to adapt to changing market needs and trends.	To respond to changing markets, teams can update just one or few modules without overhauling the entire content.

Table 1: Traditional vs Modular approach in content marketing

Challenges of Going Modular (And the Solution)

You may have considered a modular approach but concerns about data management might have held you back. While highly beneficial (see table), data organization can be a main bottleneck for some pharmaceutical brands. Managing modular content – tagging, tracking, updating – can be a significant manual effort depleting your resources.

But what if we told you that you can automate most of this heavy lifting? Our content experience platform, eWizard, leverages artificial intelligence (AI) to automate content categorization (static tagging) and enrich it with metadata (dynamic tagging). This way, your content can be well organized and easy to find and reuse.

Plus, AI ensures that content remains continually up-to-date and accurate by scanning the latest research and suggesting updates when necessary. AI technology also tracks all revisions made to modules, ensuring that clients always have access to the latest version and minimizing miscommunication and errors among teams.

How to Implement Modular Content Without Hiccups

Making organizational changes, like shifting to modular, can be a long and challenging path. Though the effort pays off, you might need some guidance to make this process smoother, more efficient, and less painstaking for all stakeholders. Without further ado, let’s explore some steps you need to take to do it right.

Motivate your stakeholders

People generally dislike change, so they need to see the personal benefits to embrace it. By demonstrating how modular content positively impacts their work, their intrinsic motivation will skyrocket. For example, data analysts will gain more insights into content performance, while content creators will no longer duplicate content and can focus on more creative and advanced storytelling.

Emphasize what this change means for the entire organization and its business goals. Stakeholders need to see the bigger picture and understand their role in it.

Move to a DAM

The digital asset management (DAM) system is the major pillar of the modular approach. This is a content library where all data is housed and managed. DAM acts as a “single source of truth” letting everyone on the team access and work with the same modules.

If you do not currently have a DAM solution in place, we suggest you try out the eWizard content repository, Navigate. It allows users to store all modules, templates, and media files in one place. Users can view each module’s approval status and history to improve content management and streamline the MLR process.

Assess your existing content

Some of your content might have complex designs and lack proper structure, making the modular approach seem like a catch-22. So, you might want to analyze all your existing content assets to identify opportunities for modularization.

Wherever possible, you must standardize the structure and simplify the design. This can help turn an old landing page or eDetailer into modules. Creating standard templates will help you visualize the modules’ structure, layout, and interaction patterns.

Organize modules

Assigning tags and metadata is essential for content creators to quickly find the necessary modules, track updates, and ensure compliance. Additionally, you should set clear business rules to explain how modules should be mixed and matched. For example, a business rule could state that the clinical decision support module must be paired with the patient case studies module to provide healthcare providers (HCPs) with evidence-based decision-making strategies and real-life cases.

Approve and localize

Before submitting your content for approval, make sure to do thorough quality checks to avoid revisions from the MLR team. Using AI can help you in this regard. For example, our content experience platform, eWizard, has an AI-powered MLR acceleration engine that predicts the likelihood of content approval before the formal review.

This solution highlights sensitive images, missed references, and content mismatches. You can also set up notifications if the chances of content approval drop below 95%. When you are confident in the accuracy of your modules, submit them to the relevant MLR authorities to ensure regulatory compliance.

The next logical step would be to localize these modules to make sure they are relevant and culturally sensitive to the local audience. But here is the catch: from our experience, local markets are not ready to localize content modules. So, most companies skip this step and proceed to content localization.

To solve this problem, we added a feature in eWizard that lets clients localize the entire content first, publish the material as a PDF for MLR approval, and then, if there are modules in the global content, they can choose to create new ones, add the right metadata, and the technology will automatically localize these modules.

Best Practices for the Modular Approach

As pioneers in modular content, we have gained valuable experience in executing modular content strategy effectively. Here are some key takeaways to keep in mind:

Establish clear goals

Using clear expectations and key performance indicators (KPIs) will let teams navigate the organizational change, progress faster, and witness its impact. Craft supporting materials to ensure everyone is on the same page and works together under the wider concept strategy.

Eat an elephant one bite at a time

Instead of a full-scale launch, start implementing the modular content in some aspects of your business (for example, in a channel like eDetailer or a new drug campaign). This will let you gain more confidence in the workflow and showcase initial success to your employees to boost their motivation.

Engage ambassadors

You might want to empower employees most affected by the switch to the modular approach. They can serve as role models, helping others understand the benefits of this strategy and showing the possibilities of customizing the modules. With their guidance, teams will learn faster and ultimately be more effective with the new system.

Don’t try to make all content modular

When you create unnecessary modules without clear use cases, it causes chaos in your DAM system. With too many modules, teams are challenged to find and identify the right ones, reducing their overall reuse. To determine which content should be modular, it is smart to use strategic content planning, track content performance, and conduct content audits.

Consider a design element

The common misconception is that design does not matter because modules are design-less units. But the truth is that content modules take their final shape within a channel, and ignoring design during module creation can lead to poor and inconsistent user experience.

However, when focusing on design, it can be tough for content creators to find the right block for a module structure. The good news is that, with the eWizard functionality called universal block layouts, you do not need to remember all the blocks or waste time searching for the perfect one. The layout is automatically adapted to the channel’s requirements.

Embrace Modular Content with eWizard

Modular content is not just a passing trend in pharmaceutical marketing; it is essential for business efficiency, content quality, and standardization. This is a crucial step that prepares brands for content marketing automation. However, we recognize that this digital transformation requires time and going the extra mile, meaning you might need robust technology throughout the entire process.

eWizard is a content experience platform that allows pharma and life sciences companies to implement modular marketing strategies. Recognized as the Best Overall Content Marketing Software at the MarTech Breakthrough Awards, eWizard empowers you to plan, modularize, create, analyze, and distribute content across all channels. Our clients boost their return on investments and streamline the modular content process with eWizard.

Interested in cooperation? Do not hesitate to contact our team today.

Automation has completely changed the way businesses operate. For many, boosting efficiency and accelerating time to marketing have become quite easy goals to attain with the help of automation. However, there is a lot more to automation than you might first think, especially when it comes to return on investment. How to unlock the hidden ROI of process automation? Learn more in our guide.

Understanding Business Process Automation

Business process automation entails using certain tools and software to automate different tasks and reduce employees’ workloads. For example, a business can decide to implement test automation, replacing manual tests with automated tests. This can be done with processes and tasks across various departments, from marketing to HR. Here are some examples of the essential processes that can be partially or fully automated:

Software development life cycle;
Regression testing;
Text generation;
Software testing;
Language generation;
Information extraction;
Text summarization;
Document classification;
Emotion detection;
Market research;
Lexical analysis;
Sentiment analysis.

There are two types of business automation, each serving a specific purpose:

Business process automation (BPA) uses various tools and software to fully or partially automate tasks while providing the company with important insights and ways to enhance productivity. BPA often refers to methods that allow for the automation of multiple tasks, impacting many departments within the company.
Robotic Process Automation (RPA) focuses on automating repetitive tasks that are often rule-based and don’t require much decision-making. RPA mimics human actions while reducing the time and effort needed to complete specific tasks. While complicated in its own right, RPA is easier to deploy than BPA and does not produce an enterprise-wide impact.

97% of IT enterprise decision makers believe that process automation is crucial for digital transformation, serving as a key driver for innovation. Is this really the case? Let’s figure it out together.

Business Advantages of Process Automation

Process automation comes in many shapes and forms. For instance, test automation is ideal for businesses aiming to optimize their testing processes, and other businesses might be interested in marketing automation, which enhances all marketing efforts and helps create better campaigns. Regardless of the scenario, automation has many business benefits, such as:

A lot of time saved

Your teams likely spend at least a few hours per day on routine tasks that take up a lot of time and don’t require much creativity, critical thinking, or problem-solving skills. Many believe this is their employees’ wasted potential, but nothing can be done: these tasks need attention as much as bigger projects. With process automation, employees can free up their time for more strategic and difficult tasks and dedicate more time and resources to the completion of those creative tasks.

Reduced errors

Regardless of the level of professionalism of your team, mistakes will happen. It does not mean that your team is irresponsible or just not good at their job; to err is human, isn’t it? However, sometimes, the price of even a single error might be too high. With the right automation tools, you can minimize the chance of errors and relieve the burden on your employees.

Cost savings

By implementing automation, companies can significantly reduce operational costs. With automation, it’s possible to decrease the number of resources needed for each process and invest money into other projects, roles, and tasks instead. Automation saves money in many ways, from mitigating the risks of making an expensive mistake to reducing the time needed to finish almost any task.

Improved productivity

With the right automation strategy, companies can increase the productivity of their teams in at least two ways. First of all, instead of manually completing each task, employees can use automation to finish them in shorter terms. Also, the automation of multiple processes allows for better multitasking, making it possible to get done with a few tasks at the same time, while previously, only one process could be brought to full completion.

Enhanced safety

Many companies continue their battle against this one big issue: piles of paper documents. Going paperless is more than a trend, and many businesses are considering switching to digital documents for safety reasons. Storing important information digitally and implementing automation to safeguard your data can decrease the chances of cyberattacks, errors, and other security risks.

Processes standardization

Automation helps businesses standardize their processes. This way, you will always know the flow of each automated task and how and when it will be completed. You are the one who defines the rules when it comes to automating any processes, and you will always know that

How to Unlock Your Workforce’s Potential with Automation

There are numerous ways to leverage process automation to enhance staff efficiency and achieve superior results. Here are some tips that will help you make the most out of your automation strategy:

Automation doesn’t equal job loss

At first glance, the current trends in the job market appear daunting: by 2030, it’s predicted that at least 73 million jobs in the US alone could be lost to automation. But is it really true? The reality is that with automation, certain positions will likely become obsolete. However, these jobs will be replaced by new opportunities in emerging fields and industries.

Determine which processes need automation the most

Instead of automating everything right away, focus on finding out which processes would benefit most from automation. What tasks require the most time, resources, and money? Are there any tasks that are just too repetitive and draining? Not everything has to be automated, and when you do automate any tasks, make sure you get the most value from this decision.

Form an automation expert team

How can you ensure you choose the best-fit automation strategy and the right stack of technologies? Trying to figure it out yourself might result in wasting time and resources. Instead of doing all that alone, create a team dedicated to automating various processes that will assist you and your employees through each step of transformation.

Start small

Automating all possible processes might have many benefits, but this action will likely result in confusion and potential resource waste. A quick win does not mean victory, and if you want to experience all the advantages of automation, it’s best to focus on long-term automation goals and desired outcomes.

Establish an automation training program

Not everyone will enthusiastically welcome the changes. Many people don’t know much about the benefits of automation, and some are not even sure what it involves. For most of your employees, it will take some time and adjusting before they get used to new processes, tools, and responsibilities. Conduct training sessions, educate your staff on the benefits of automation, show examples of successful cases and other companies, and just provide your teams with all the support they need during the acclimatization period.

How eWizard Automates Content Marketing Efforts

eWizard is a content experience platform that helps businesses automate content-related tasks, boost the ROI of marketing automation, and optimize costs spent on content development. From email marketing automation to content delivery, eWizard is capable of assisting marketers with automating almost every process in the content lifecycle. Here is how this is possible:

Reusability

With eWizard, you can reuse all available templates, eliminating the need to create content from scratch whenever you decide to make a post or write an article. Content development becomes much easier with the reusability feature, allowing marketers and content creators to quickly create any piece of content while still maintaining its highest quality.

Translation automation

Preview content for a global audience and translate it with just one click. Available in many languages, eWizard quickly translates content to the preferred language, saving money and resources and accelerating time to market.

Improved collaboration

eWizard can serve as a collaborative environment where professionals from all departments can combine their efforts and work together on content creation, reducing the need for back-and-forth communication and extra expenses associated with delays and redundant tasks.

Version control

To ensure consistency across all your marketing campaigns and published content, you can use eWizard to view all versions of any material and revert changes when needed. Having control over all versions allows for the reduced overhead costs of producing and managing content and content creation tools.

Automated publishing across all channels

Instead of manually publishing each piece of content or using separate software for this goal, you can now completely automate this process with the help of eWizard. The content experience platform can be seamlessly integrated with many systems used by Life Sciences and Pharma companies, making content delivery smooth and quick.

Calculating the Return on Investment of Automation

Before you attempt to calculate return on investment (ROI), take a few steps first to guarantee the best results. Remember that ROI depends on how well you implement automation, and achieving better outcomes is always possible. Here is what you can do:

Choose the right tasks to automate. As we said before, automating everything is not a great idea. Poorly made decisions on what to automate will have a huge impact on business process automation ROI.
Don’t hesitate to customize. Examples of ROI formulas we give in this article might not be suitable for every project and company, so before applying any of them, think about how you might improve the formulas by adding your own elements. You can combine different formulas or add relevant variables to get the equation right.

Now, let’s explore some simple methods to calculate ROI of automation:

Basic ROI formula

The standard equation, used in many industries, can also be applied to automation. Here is how it looks:

Let’s say you invested in automation tools for your business. The costs and benefits would look like this:

Costs: $10,000 (the amount spent on automation tools and implementation);
Benefits: $15,000 (the value generated from implementing automation).

Subtract the costs from the benefits:

Benefits − Costs = $15,000 − $10,000 = $5,000.

Divide the results by the costs:

Benefits – Costs/Costs = 0.5.

Multiply by 100 to get the percentage:

0.5 × 100 = 50%.

In our example, the ROI is 50%. This means that with every dollar invested in automation, 50 cents is returned.

Efficiency ROI calculation

The efficiency of ROI calculation allows companies to understand how much time they saved by investing in automation. Here is the formula:

For example, you decided to improve the efficiency of certain processes in your company. Let’s break down the details:

Costs: $7,000 (the amount spent on tools and training);
Time Saved: 500 hours (time saved due to automation);
Hourly Rate: $25 (average hourly wage of employees performing the task).

Calculate the value of the time saved:

Time Saved x Hourly Rate = 500 hours x $25 = $5,500.

Subtract the automation costs from the value of the time saved:

Value of the Time Saved − Costs = $12,500 −$7,000 = $5,500.

Divide the result by the automation costs:

$7,000/$5,500 ≈ 0.786.

Multiply by 100 to get the percentage:

0.786×100 ≈ 78.6.

Final Thoughts

Automation ROI is a great way to evaluate the effectiveness of your initiatives. Remember to use it not only to measure the financial benefits of automation but also to measure other aspects. Calculating process automation ROI can provide insights into productivity improvements, cost savings, and efficiency of workflows. If you are preparing for the first steps into the process automation, consider implementing ROI calculation into your business strategy before you select the automation candidates.

If you want to learn more about automation and how you can leverage it to increase the efficiency of marketing processes, contact our experts today to discuss how eWizard can help you streamline operations and enhance your marketing automation ROI.

Virtual healthcare is now a reality, and chatbots play a significant role in its implementation. With such a rapid pace of technological advancement, chatbots have turned into a key tool for many healthcare organizations and facilities. The transformative role of healthcare chatbots is hard to overstate, but what exactly is the role of these tools in the modern healthcare industry and why are they growing so prominent? Find out more about chatbot technology in healthcare and its importance in our guide.

What is a Healthcare Chatbot?

Chatbots are AI-powered applications, widely used in many industries. Their primary goal is to facilitate quick patient interactions concerning specific services or products. However, chatbots in healthcare industry are much more than just this simple definition. Patient-centric chatbot solutions hold transformative power that can improve communication between patients and healthcare workers while also facilitating healthcare automation in patient care. Chatbots can do many things, from checking a doctor’s availability to providing personalized recommendations to patients.

The global market size of healthcare chatbots reached US$300.6 million in 2023 and is predicted to reach US$1.3 billion by 2032, with a 17.29% annual growth rate over the next 8 years. This is due to many factors, such as the COVID-19 pandemic, the increased need for personalized medical services, and the growing recognition of chatbots’ role in healthcare research.

Healthcare Chatbots Market Size To Hit USD 944.65 Mn By 2032

Benefits of Chatbots in Healthcare

The chatbot tech has been quite popular for many years now, but it’s only recently that it has been gained wider recognition in the healthcare sector. Here are some of the benefits of medical chatbots and virtual health assistants:

Around-the-clock availability

How often have you tried to contact your doctor’s office, only to realize that it’s past their working hours and you will have to wait at least until the next day to finally get a consultation from an expert? Issues with scheduling appointments and long wait hours are extremely common in healthcare. Healthcare chatbots are designed to partially solve this problem by providing medical assistance 24/7.

Access to important information

Chatbots can serve as a place for all important information on healthcare-related topics, such as guides on different conditions, nearby hospitals, and healthcare facilities, answers to common questions, etc. Instead of trying to reach out to medical professionals, a patient can now have all the needed info in the palm of their hand.

A chance to stay anonymous

Even though connecting with another human and getting their support is important, sometimes it does the opposite. Many patients are not comfortable sharing their stories and asking for help, which sometimes forces them to turn down any assistance and suffer on their own. Healthcare chatbots can become a great solution for many seeking answers and guidance who might be hesitant to share their problems with actual doctors.

Quick data collection

Chatbots in healthcare offer benefits not only to patients but also to organizations and facilities. Leveraging data is key to discovering new ways to enhance treatments. However, acquiring this data can present significant challenges, particularly for smaller healthcare entities. Chatbots serve as invaluable data sources for many organizations, offering a method to improve treatments and personalize healthcare.

Cost-effectiveness

High quality healthcare can be expensive. Additional expenses tied to healthcare services—like consultations, medications, and treatments—can be a burden for many patients, even in the countries where healthcare is free. Chatbots can decrease the cost of patient care without any quality loss by reducing the need for some costly services. Of course, chatbots are not meant to replace visits to hospitals or any treatments. However, they do have the power to decrease the price of patient support. Moreover, thanks to artificial intelligence in healthcare, it is possible for hospitals to reduce expenses as well, potentially up to 10%.

Types of Medical Chatbots

While there is a vast array of healthcare chatbots available, they can generally be categorized into three main types based on their purpose and the algorithms they employ:

Informative Chatbots

Informative chatbots use a less intrusive approach, and instead of asking questions, they simply provide information on different healthcare services. One of the methods for implementing an informative chatbot is through a FAQ chatbot, which provides a list of potential questions for users to choose from, along with automatic responses to each. These are relatively simple and easy to implement, so it might be the first type of chatbot a healthcare facility adopts.

Prescriptive Chatbots

This type of healthcare chatbots is similar to informative ones but offers a little bit more info and personalization. Prescriptive chatbots are designed to answer patients’ questions and use patient data to make recommendations. In other words, prescriptive chatbots can give tailored medical advice based on the user’s input. Some prescriptive chatbots might also use generative AI to answer a wider pool of questions.

Conversational Chatbots

Chatbots that can better converse with patients are called conversational chatbots. Thanks to natural language processing in medicine, conversational chatbots can better understand patient inquiries and personalize the responses. Bots built with the use of large language models process the conversation as a whole, making it possible to imitate human interactions and assist users with complicated requests.

Main Use Cases & Examples of Chatbots in Healthcare

Let’s take a look at some real-world examples of health chatbots and how they can enhance patient-doctor communication:

Reminders for patients

There are just too many things to keep in mind, even if you write them all down. Vaccinations, pills, prescriptions, or appointments, on top of other routine activities, can often be forgotten until the last minute, making healthcare AI chatbots that remind you of those an extremely valuable tool. Medical care facilities can create chatbots that offer gentle nudges and reminders when needed.

Telehealth

Telehealth chatbot applications can serve as appointment tools and quick assistance with urgent questions. For example, bots can monitor the available slots and send recommendations based on the patient’s needs. If there is a complicated case or a situation where the chatbot can no longer assist the individual, it can automatically offer a quick consultation with an expert and redirect the patient to someone who can either offer them comprehensive support or guide them toward the next steps.

Healthcare insurance

Insurance companies, in collaboration with hospitals and other facilities, can create chatbots that help patients make appointments and submit insurance claims. In addition to guidance with making claims, chatbots can also assist patients with many questions regarding their insurance, such as coverage or specific services.

Feedback collection

What’s faster: answering a few short questions in a chatbot or talking to a medical representative for at least 10-15 minutes, discussing the visit to the doctor or any other appointments? With AI technology, it is possible to create a bot that helps collect feedback and personalize questions for patients to ensure their comfort and satisfaction. Healthcare facilities can gather patients’ opinions in just a few seconds, making this process quick and easy for both sides.

Patients’ education

Sometimes, there are just too many questions and too little time allocated for doctor’s appointments. That is why, many look for the answers online, which is not always ideal due to the lack of credibility of internet resources. Chatbots for medical consultations can solve this problem by offering information verified by real experts, as well as consulting patients on different topics.

Diagnosis estimation

Even though healthcare chatbots cannot replace real doctors, they can help patients assess their conditions and take the first step toward discovering the right diagnosis. With personalized healthcare technology, chatbots can use the data patients enter to determine what their symptoms might indicate, offering recommendations based on the patient’s medical history and current condition.

Therapy

When surveyed about the perceived importance of chatbots, 77% of professionals and experts in mental health considered chatbots to be somewhat important (66%) or very important (11%). In contrast, 23% felt that chatbots were somewhat unimportant (20%) or very unimportant (3%).

Working with a licensed medical professional is always the best choice, but it might not suit everyone. Therapy sessions can be costly, and for many people, it can be uncomfortable to talk about their state and feelings. Of course, a healthcare chatbot cannot diagnose any mental health problems and solve them, but what it can do is provide the necessary support in just a few seconds, which is, in many cases, enough to relieve the patient and provide immediate coping strategies.

Future of AI Chatbots for Healthcare

The AI revolution is happening as we speak. Will it also impact how bots interact with people? It’s likely that chatbots will become an even more effective and engaging tool that improves the lives of many, both healthcare industry workers and patients alike. Here are the key trends for AI chatbots in the healthcare industry:

Chatbots will have more human interactions. Talking to a bot will be more human-like, almost as if another person is answering your questions and assisting you with your problems. A technology like this already exists: GPT-4o, a flagship model of the leading AI-powered chatbot, can chat with users with the help of voice, video, and images, understand and display emotions, and adjust responses based on requests.
Greater adoption of medical chatbots. As previously mentioned, the chatbot market only continues to grow. Even though it is already a popular technology, even more organizations will start using chatbots to streamline communication with patients and enhance patient care.
More integrations. Chatbots will not only be used by almost every company out there but they will also be integrated into different apps and programs. For example, a chatbot integrated into a mobile health app can respond to users’ questions about their condition, analyze symptoms, and even advise on what a patient should do to deal with their current health problems.
AI assistants. Chatbots will become even more helpful, evolving into assistants that guide patients through their health journey and assist them daily. AI assistants may be able to talk to patients at any time, offering advice and providing support during difficult times. Humans and AI-powered applications will become inseparable, making everyday tasks and caring for yourself much easier.

Of course, these are not the only trends on their own in the healthcare industry. A lot more is to come, and we look forward to what the future brings.

Final Thoughts

There are many exciting changes and advancements on the horizon, so the best thing healthcare providers can do is brace for innovations and integrate them into their workflows. Healthcare chatbots are here to stay, and it’s likely they will make an even greater impact than the community anticipates. AI-driven patient support is the future, and soon, we will witness even more instances of how it can save lives and enhance the quality of care.

If you feel ready to integrate life-changing software into your healthcare practice, contact our experts today to discuss how eWizard can help you streamline operations and improve communication with patients.

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