Content creation can get tough sometimes, any creator will tell you this much. One day ideas are flowing and you are riding the creativity train. On other days it’s like trying to squeeze water from a stone.
In the creators working in the digital marketing industry, demand for high-quality, engaging material is always high. And the pressure to produce it consistently can sometimes be draining. That’s why marketers have started leveraging AI content creation tools, making them an ally in their content production activities.
These innovative tools have already made significant inroads across various sectors. Right now, 38% of businesses are harnessing AI to generate content ideas, while 29% rely on it for crafting website copy. Even more striking, 42% of companies use AI for developing long-form written content, and a substantial 46% employ it for personalized advertising.
In this article, we’re going to take a deep dive into the what, why, and how of AI content creation tools. Whether you’re a seasoned marketer or a curious newcomer, understanding these tools could be your key to unlocking new levels of creativity and efficiency in your content strategy.
What is AI for Content Creation?
AI for content creation is exactly what it sounds like. It is about using artificial intelligence technologies to assist in creating all sorts of content, from writing articles to designing graphics to editing videos. These content creation tools are pretty versatile, they can help you create social media posts, craft product descriptions, and even tailor content for different audiences. Content marketers generally use them as aids that can take care of repetitive tasks, help work faster, handle larger volumes of content, as well as give a starting point when feeling stuck.
What is especially valuable is that these AI assistants are always learning and getting better at what they do through machine learning and natural language processing.
That being said, the human touch is still indispensable. While AI content tools can generate content quickly, it’s up to us to add originality, ensure quality, and make sure that content truly resonates with our target audience.
Benefits of AI Content Creation Tools
The use of AI content creation tools often sparks heated discussions. Supporters highlight how these tools increase productivity and efficiency, while critics worry about losing human creativity and the risk of bias. Let’s examine the advantages of creating content with AI and the associated challenges, to help you make an informed decision about integrating these tools into your work.
Boosted productivity
AI can significantly enhance productivity by helping to brainstorm and generate ideas for content, jumpstarting the creative process. It can also save time by conducting initial research and providing a foundation for content creation.
However, while AI excels in ideation, human intervention is still necessary to ensure quality. The AI generated content cannot be blindly trusted and needs thorough fact-checking. This is why it’s important to view AI as a tool to enhance human capabilities rather than replace them entirely.
Time efficiency
AI content creation tools offer a significant advantage in terms of time efficiency. They produce content at a pace that outstrips traditional methods, dramatically decreasing the time and effort needed to create materials. This can be particularly valuable for small teams of marketers who face the constant challenge of producing large volumes of content regularly.
On the other hand, artificial intelligence often struggles to capture a specific tone of voice or provide insights beyond mere facts. That’s why it cannot create high-quality thought leadership content fast.
The nuanced understanding of brand personality, audience expectations, and the ability to offer unique perspectives or creative interpretations still remain the domain of human writers.
Enhanced SEO
Many AI content creation tools have SEO optimization functions. They can analyze keywords, recommend related terms, and organize content to increase search engine visibility. This can lead to increased organic traffic and a higher placement on search engine results pages.
Best 11+ AI Tools to Use for Content Creation
Almost everyone, in the content creation sector at least, is already aware of platforms like ChatGPT and Midjourney. So we would like to get you acquainted with the lesser-known AI content creation tools on the market. Our list includes a healthy portion of writing and research, SEO, and video and image tools. We also previously shared the must-have content marketing tools for pharma and the list suggests specific software that is tailored for the life sciences.
eWizard
eWizard is a content experience platform that’s tailor-made for pharma companies. It doesn’t just help with creating content — it’s got the whole process covered, from planning and building to translating, getting approvals, and breaking content down into reusable modules.
eWizard offers a broad selection of AI-powered features:
- Auto-tagging that allows pharma companies to organize content automatically to easily locate and reuse materials.
- MLR acceleration engine which speeds up the review process by helping companies to remain compliant.
- Smart search which understands context, intent, and user preferences.
- Video avatar that allows you to create highly engaging videos with different personas and in multiple languages.
And the platform has already proved itself in action. We’re talking about companies cutting their content production costs by up to half. On top of that, in an industry where time-to-market can make or break a product, eWizard is helping speed up those crucial MLR reviews by 30%.
Frase
Frase is an AI content creation tool designed to streamline the process of writing. This software stands out in the crowded field of AI writing assistants by offering a unique combination of content research, planning, and optimization features. It shines in identifying and categorizing content opportunities based on search results. When creating outlines or content briefs, Frase scans the internet for relevant articles based on the user’s keyword or title input.
Users like Frase’s ease of use and SEO-optimized content generation based on top search results, but note that the tool struggles with writing introductions and conclusions, may sometimes commit grammatical errors, and the existing pricing plans do not give enough search queries to write long-form content.
Jasper.ai
Jasper was one of the first AI-powered writing tools on the market and gained immense popularity. So, how is this AI content creation tool doing now, in the age of ChatGPT?
Users note that Jasper is great at generating content quickly, has a diverse array of pre-installed templates that are suitable for various types of writing, and can even create AI art. You can also integrate it with grammatical tools, and adapt tone of voice settings so that it mimics a personal writing style.
However, there are some potential drawbacks. People claim that it can sometimes make mistakes with facts, repeat itself in longer pieces, needs specific instructions to work well, and can copy content directly from sources it uses. It is also considered to be expensive for large teams. Hence, although Jasper is valued for helping content creators overcome writer’s block, it still needs human oversight.
Writesonic
Writesonic is an AI writing tool that many content creators praise for its robust features and high-quality outputs. At its core is an advanced AI that can produce natural-sounding text. With over 100 AI-based templates and support for 24 languages, it caters to a global audience and diverse content needs. Writesonic offers automated blog post and article creation, along with SEO optimization tools to enhance online visibility. Its intuitive interface allows for easy customization of content styles to match your brand voice, and real-time editing suggestions help refine your work.
For more busy writers who mostly work on big projects, it makes sense to review the plans to see whether the platform’s limits will suit you, as some users complain that the limits are too restrictive.
Junia AI
Junia AI is another writing tool that helps both writers and SEO experts create optimized content. Its key features include a competitor analysis tool that provides insights into competitors’ content strategies and keyword usage. It also offers real-time suggestions for better keyword placement and content structure to boost your SEO, as you write. On top of that, Junia can reflect your brand’s tone of voice, has a friendly interface, and supports over 50 languages.
However, some users regard that its outputs might be generic, as well as admit that the multilingual feature needs more refinement.
Perplexity
Perplexity is an AI-powered search engine that sets itself apart by citing sources for its information. Using natural language processing and real-time searches, it interprets queries, searches the web, and presents summarized findings with references. This approach allows users to quickly access information while being able to go and check out the credibility. It can also provide visuals to help users understand the information better.
Still, you need to be vigilant about the information it gives you. While Perplexity generally aims for accuracy, it may occasionally respond with added details that aren’t accurate. Also, it’s not great for summaries and can fall short of capturing the core points of the original text.
Hemingway
Hemingway editor is known to many writers. It helps to clear up overly complex writing and tangled sentences. Well, now the subscription-based editor is AI-led, and users note that it is much better than the free version.
Hemingway’s stand-out feature is its readability scoring. This score indicates the educational grade level required to understand the text, providing writers with valuable insight into their work’s accessibility. The software shines in text editing, offering detailed analysis of sentence structure and word choice.
However, the editor does have some limitations. The monthly word count limit of 10,000 sentences may be restrictive for more prolific writers or those working on larger projects. Additionally, the tool’s language support is somewhat narrow, which could be a drawback for users seeking a more globally applicable writing assistant.
Synthesia
Synthesia is an AI-powered video creation tool that allows users to generate AI avatars that appear to speak your script, offering a unique approach to video production. The platform has a library of over 150 multicultural AI avatars, and supports more than 120 languages, accents, and dialects.
When it comes to cons, users say that the synthesized voices may often sound robotic. It’s also sometimes challenging to set the right pace for voice-overs, often needing to add multiple pauses to the script.
Surfer SEO
Surfer SEO is a tool designed to boost website traffic and search engine rankings by offering detailed content analysis. It compares your pages to top-ranking competitors, providing actionable insights for improvement. The platform’s keyword research helps identify high-impact content ideas, while its on-page optimization suggestions fine-tune elements like keyword usage and meta tags. With a Content Editor that provides real-time feedback, Surfer SEO ensures your content is always optimized.
What sets Surfer SEO apart is its use of Natural Language Processing to understand search intent, allowing users to create content that resonates with readers. The tool’s Surfer AI takes this a step further by analyzing over 500 web signals to generate content that not only ranks well but also meets user needs effectively.
Canva
Canva AI image generator and editor are designed to help you create and edit images. Users report that both functionalities are easy to use as the design is pretty intuitive, provide good-quality images, and offer a plethora of templates.
However, users do suggest watching a tutorial or two, because while the tools are easy to use, they aren’t faultless.
Grammarly
Grammarly is an AI-powered writing assistant. It will help you improve your text by highlighting grammatical errors, avoiding overused terms, keeping your sentences clear and concise, and overall making it sound more confident. Another huge benefit of the tool is that it integrates with a lot of websites, checking your text as you write.
The free plan is quite robust compared to competitors, however, if you want more hands-on suggestions, you’ll need to upgrade. On top of that, while Grammarly offers a plagiarism scanner and a gen AI text generator, they aren’t perfect and fall short of the other options available on the market.
HubSpot
HubSpot’s AI-powered content strategy tool generates unique content ideas tailored to engage your audience and improve search engine rankings. By analyzing millions of related posts, it identifies high-potential topic clusters that can set you apart from competitors. The tool conducts thorough competitive research to ensure all suggestions are valuable, eliminating the need for guesswork or reliance on intuition.
Tips: How to Use AI Content Creation Tools
As we’ve described above, even the best artificial intelligence tools might occasionally give you a challenge. That’s why it’s crucial to know how to use them effectively to get the most value. So, let’s discuss some tips.
Master prompting
The quality of AI generated content largely depends on the input you provide. Hence, it’s important to write detailed, specific prompts to get the best results. Include key points, desired tone, and particular phrases and keywords you want to incorporate. The more precise your instructions, the more tailored the output will be.
Understand your goals
I want to write an article — is not a clear enough goal to start with, unfortunately. Determine what type of content you’re creating, who the target audience is, and what messages you want to convey. Having well-defined objectives will guide your use of AI tools and ensure the output aligns with your needs.
Experiment with tools
Not all AI content creation tools are created equal. Experiment with various platforms to find those that best suit your specific needs. Some may excel at long-form content, while others might be better for social media posts or headlines.
Check and edit
Artificial intelligence tools can sometimes give inaccurate or outdated information. Therefore, make it a point to always verify facts, statistics, and claims in AI generated content. This is essential, if you want to avoid misinformation and maintain credibility.
On top of that, while AI tools can produce impressive content, they may also give you generic and robotic outputs. Always review and edit the generated text, look for areas that need human touch, nuance, brand-specific language, personal anecdotes, or up-to-date information the tool might’ve missed.
Remember, that the most effective content often results from a synergy between AI efficiency and human creativity. Use AI to handle routine tasks or generate initial drafts, then apply your expertise to refine and elevate the content.
Final Remarks
AI content creation tools are offering businesses a wealth of possibilities for boosting productivity and creativity, streamlining processes, optimizing writing, and delivering impactful content. But here’s the thing: when it comes to industries like life sciences, where regulations are tighter than a drum, we can’t just use any old AI tool off the shelf.
That’s where the real innovation is happening. We’re seeing the rise of AI-powered tools, like eWizard, that are built from the ground up for specific industries.
Looking ahead, we’re going to see more of these specialized AI tools popping up. They’re not just about making life easier for marketers — they’re about helping highly regulated industries communicate more effectively in a digital world, without running afoul of the rules.
